Last week Mozilla’s marketing team launched a new community-focused marketing challenge called Impact Mozilla. The idea is to further open Mozilla’s marketing process to the community, and see who can come up with the best ideas. This challenge is specifically focused on gathering and developing ideas that will help increase Firefox’s user retention rate — which is to say increasing the number of people who continue using Firefox after downloading and installing it.

“We’re looking for innovative ways to make sure people who download Firefox become regular users. Interested? Start by sending us a summary of your ideas and an oveview of how you and your team will carry them out. If your initial strategy makes the cut, we’ll ask for a complete plan detailing your solution. If your plan is selected as the winner, you’ll have the opportunity to manage a marketing campaign for one of the top brands in the technology world. We’ll give you the resources to enact your solution, plus $3,000 for the winning proposal.” For all the details, including how to get started and where to submit your plans, see the Impact Mozilla website.

David Tenser, Mozilla’s SUMO project lead, has been writing a multi-part weblog post outlining a working vision for the future of the Firefox support project. “Since the SUMO team was formally created, we have grown from a fairly buggy web site managed by a tight group of people, to a truly community-powered support channel with over 70 active contributors per week. This is an amazing achievement that really shows the strength of the Mozilla community.” Even so, SUMO’s mission is not complete. David continues, “From my perspective, we’ve just started. I’ve thought a lot about what we should do to take SUMO to the next level, something I playfully called ‘SUMO 2.0′ when discussing this with the team at the Summit.” David has written four posts outlining the vision for SUMO so far, that you can find at his weblog: Part 1: Listen as hard as we can, Part 2: Understanding the bigger picture, Part 3: Increasing community participation, Part 4: Having our finger on the pulse.

If you’re interested in volunteering to help with the SUMO project, you should keep an eye on David’s weblog and read the How to contribute page in the SUMO Knowledge Base. Helping out with user support is a great and easy way to get involved with the Mozilla project.