about:mozilla » Marketing

Impact Mozilla – last call for submissions

deb — Mon, 20 Oct 2008 17:43:03 +0000

The Impact Mozilla community marketing challenge comes to a close on Friday October 24th, so this is your last opportunity to submit a one or two page idea summary. The purpose of this challenge is to help improve Firefox user retention. We know that tens of millions of people have downloaded Firefox but don’t continue to use it today. How do we get these past users back? How to we keep future users active once they’ve downloaded Firefox? If you have an idea about how we could solve this problem, we urge you to write it up and submit it through the Impact Mozilla website on or before this coming Friday.

Mozilla Public Relations metrics

deb — Tue, 07 Oct 2008 13:21:00 +0000

Mozilla’s Public Relations team has been working on opening up the PR process, making it more transparent and more in fitting with Mozilla’s open source DNA. Their most recent foray is a post written by Melissa Shapiro, in which she discusses PR metrics. “How do we know if we’re getting better if there’s no baseline indication of impact? The answer isn’t a pure science. True PR metrics are not just quantitative but qualitative as well. Quantitative analysis explores things like total number of articles, mentions in the press, coverage by country, etc. Qualitative analysis includes message penetration as well as audience and tone analysis. It turns out they are equally important in evaluating the success of Mozilla’s major PR initiatives.”

The article goes on to discuss the various types of quantitative and qualitative analysis we explore as part of our PR process at Mozilla, outlining use cases for each and giving examples comparing the public relations activities around the Firefox 2 and Firefox 3 releases. If you’re interested in learning more about the normally opaque world of public relations, you should check out Melissa’s blog for this and other articles.

Next steps for SpreadFirefox.com

deb — Mon, 06 Oct 2008 20:25:30 +0000

A number of improvements have been made to SpreadFirefox.com (SFX) over the summer, and Alix Franquet has been closely involved with that work. Alix has now blogged about the next steps for SFX, outlining a three-part redesign that will be undertaken towards improving the homepage and overall site navigation. These three parts include: creating a simplified homepage that better explains what SFX is about and that includes a community spotlight and a call to action; a new page for SFX members to track activity so they can better see what’s happening on the site including events, new groups, and new posts; and updating the site navigation to improve overall usability. There are lots more details about the planned changes in Alix’s blog post, and you can read the full plan over on SFX itself. We’re always looking for more help with SFX, so this could be a great opportunity to dive in and get involved with Mozilla’s community marketing projects.

Spread Firefox Affiliates program

deb — Mon, 06 Oct 2008 20:23:37 +0000

David Rolnitzky recently announced a number of improvements to the Spread Firefox Affiliates program. The Affiliates program is designed to make it easier for our community to spread the word about Firefox by providing website buttons and banners, as well as quarterly prizes for the top Firefox referers. “Some of the improvements are user-facing and some of them are back-end improvements which, while not immediately obvious, will be of great benefit to the program. You can find the initial details for this improvement plan here.” Improvements include clearer information about how to get started and how the points system works, better organization of buttons and banners, a new selection of international buttons, a custom button creation facility, and a new incentive system, among other things. For full details, read David’s blog post, and head over to the Affiliates program site to sign up and learn how you can help make Firefox even better.

Impact Mozilla: Community-sourced marketing challenge

deb — Mon, 06 Oct 2008 13:38:11 +0000

Last week Mozilla’s marketing team launched a new community-focused marketing challenge called Impact Mozilla. The idea is to further open Mozilla’s marketing process to the community, and see who can come up with the best ideas. This challenge is specifically focused on gathering and developing ideas that will help increase Firefox’s user retention rate — which is to say increasing the number of people who continue using Firefox after downloading and installing it.

“We’re looking for innovative ways to make sure people who download Firefox become regular users. Interested? Start by sending us a summary of your ideas and an oveview of how you and your team will carry them out. If your initial strategy makes the cut, we’ll ask for a complete plan detailing your solution. If your plan is selected as the winner, you’ll have the opportunity to manage a marketing campaign for one of the top brands in the technology world. We’ll give you the resources to enact your solution, plus $3,000 for the winning proposal.” For all the details, including how to get started and where to submit your plans, see the Impact Mozilla website.

Mozilla Community Store: Opening soon!

deb — Mon, 29 Sep 2008 15:32:05 +0000

Part of the Firefox 3 launch included a t-shirt contest in which we “open sourced” the design process to create the official Firefox 3 t-shirt. Not only did we get a fantastic winning shirt, we also received a huge number of other great designs. There’s been a growing demand to make more of these community designs available for purchase, so for the past few months the Marketing team has been sorting out the legal and logistical challenges to make this possible. Tara Shahain has recently announced the good news: “[W]e’ve partnered with Zazzle.com to create the ‘Mozilla Community Store’ – a sidekick to the original Mozilla Store which will serve as a new and open channel for community generated products. The Community Store isn’t quite finished yet, but I hope to have it ready in the next month or so. Make sure to start thinking of your designs! Once it launches, we’ll have plenty of details to help guide you through the entire process. Stay tuned!” More information about this project is available on Tara’s weblog.

New Firefox Logo style guide

deb — Mon, 29 Sep 2008 15:15:37 +0000

John Slater and Tara Shahain have been working on developing a new and improved style guide for the Firefox logo, with the aim of refining existing guidelines and communicating those out to the widest possible audience (previous coverage: Defining Firefox logo style, and Firefox logo style guide progress update).

Last Friday, John announced that the new style guide has been released. “Our hope is that this guide will answer many of the commonly asked questions about how (and how not) to use the logo. We’ve also included a section where people can donload the various configurations so there won’t be any confusion about what the official versions are. [W]e’re calling this style guide a beta launch for now because we want to make sure the community at large has a chance to review and weigh in before we officially declare it final. So, if you have any questions, thoughts or comments please let me or Tara know, or post your feedback on the Spread Firefox discussion page.” For full details, see the complete post on John’s weblog.

Help design the new SUMO logo

deb — Mon, 29 Sep 2008 15:08:48 +0000

The support.mozilla.com (a.k.a. SUMO) project has been underway for over a year now, and has become an amazing community-powered support channel impacting millions of Firefox users around the world. The SUMO team has been working on envisioning the future of SUMO, conceptualizing the service’s evolution as it grows both in scope and participation. As part of this evolution, Tara Shahain and David Tenser hope to develop a strong visual identity for the project that encompasses SUMO and its ongoing mission. Part of this involves creating a new logo for the project, but they need your help. “More specifically, we need your help in brainstorming ideas around the design concept and how best to represent SUMO visually. In the past SUMO has dedicated its resources to Firefox and is there for primarily known as ‘Firefox Support’. But as David notes in his blog, SUMO aspires to be much more…” To learn more about the project and find out how to participate in the logo design process, see Tara’s weblog post.

Firefox logo style guide progress update

deb — Fri, 12 Sep 2008 14:28:13 +0000

As mentioned previously, Tara Shahain and John Slater have been working on a new Firefox logo style guide with the help of the Royal Order and a small team of community volunteers who are acting as an informal panel of advisors. Lots of progress has been made, and Tara has written a new blog post talking about the initial logo inventory (there were 32) and the thought processes that went into narrowing that down to a core set of eight. You can read Tara’s post over at her weblog and join the discussion there.

Defining Firefox logo style

deb — Thu, 21 Aug 2008 14:05:20 +0000

John Slater and Tara Shahain have been working on developing a new and improved style guide for the Firefox logo. The goal is to refine the existing guidelines and to get those communicated out to the widest possible audience. As part of this project, John and Tara gave a talk at the recent Firefox Plus Summit, and have started working with the Royal Order on creating the guide. They also very much want to keep the process as open as possible, so John will be blogging about various topics for discussion over the next few weeks. Additionally, they have assembled an informal advisory panel for the project, drawing upon the expertise and experience of several veteran members of the Mozilla contributor community. For more information, including a list of the people who are on the advisory panel, see John’s blog post.