about:mozilla » Metrics http://blog.mozilla.com/about_mozilla Wed, 08 Feb 2012 17:54:24 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Mozilla Public Relations metrics http://blog.mozilla.com/about_mozilla/2008/10/07/mozilla-public-relations-metrics/ http://blog.mozilla.com/about_mozilla/2008/10/07/mozilla-public-relations-metrics/#comments Tue, 07 Oct 2008 13:21:00 +0000 deb http://blog.mozilla.com/about_mozilla/?p=197 Mozilla’s Public Relations team has been working on opening up the PR process, making it more transparent and more in fitting with Mozilla’s open source DNA. Their most recent foray is a post written by Melissa Shapiro, in which she discusses PR metrics. “How do we know if we’re getting better if there’s no baseline indication of impact? The answer isn’t a pure science. True PR metrics are not just quantitative but qualitative as well. Quantitative analysis explores things like total number of articles, mentions in the press, coverage by country, etc. Qualitative analysis includes message penetration as well as audience and tone analysis. It turns out they are equally important in evaluating the success of Mozilla’s major PR initiatives.”

The article goes on to discuss the various types of quantitative and qualitative analysis we explore as part of our PR process at Mozilla, outlining use cases for each and giving examples comparing the public relations activities around the Firefox 2 and Firefox 3 releases. If you’re interested in learning more about the normally opaque world of public relations, you should check out Melissa’s blog for this and other articles.

]]> http://blog.mozilla.com/about_mozilla/2008/10/07/mozilla-public-relations-metrics/feed/ 0 Colbert Bump – Firefox 3 proves its existence http://blog.mozilla.com/about_mozilla/2008/07/11/colbert-bump-firefox-3-proves-its-existence/ http://blog.mozilla.com/about_mozilla/2008/07/11/colbert-bump-firefox-3-proves-its-existence/#comments Fri, 11 Jul 2008 13:33:41 +0000 deb http://blog.mozilla.com/about_mozilla/?p=5 On the evening of Firefox 3 Download Day, Stephen Colbert gave Firefox 3 his “Colbert Bump”, further buoying the already giddy and exhausted crowd of folks involved with the launch efforts. The Mozilla Metrics team has since combed through the download logs looking to see if the “Colbert Bump” actually had any effect on the traffic on the website. “Download Day was a wild success, and we were happy to share some thanks and credit with Stephen. However, a few questions naturally arose, e.g., what was the direct impact of the Colbert Bump? and could the effect be precisely measured?” It turns out that there was a significant spike in the downloads exactly one and two minutes after “the Bump”. For the details, read the full post at the Blog of Metrics.

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