Thanks for all your feedback. I’ve posted again with an updated AMO Tagging Plan.
Posts Tagged ‘features’
AMO Tagging plan update
Friday, March 6th, 2009Looking for input on AMO’s tagging plan
Monday, March 2nd, 2009I’m looking for some input on AMO’s tagging fundamentals, specifically regarding Unicode support. Read the whole post to see what the plan consists of so far and feel free to give feedback.
Slides for today’s presentation
Thursday, January 29th, 2009A friendly reminder- we’ll be talking today at 12:30 PM PST on air.mozilla.com (Firefox 3.1 required).
For those of you who like to read ahead, here are the slides:
You’ll also be able to ask questions in #airmozilla on irc.mozilla.org, or via the air.mozilla.com website.
Hope to see you there!
Nick
Fashion Your Firefox: A New Distribution Channel for Add-ons
Tuesday, November 18th, 2008While savvy Firefox users have reaped the benefits of add-ons for some time, reaching out to new users has been a bit of a challenge. We’ve been looking for ways to improve how users can get introduced to Firefox add-ons and today we saw the culmination of a lot of hard work come to fruition with the launch of “Fashion Your Firefox“.
The “Fashion Your Firefox” web application was developed to help the less tech-savvy user wade through the thousands of Firefox add-ons available. These add-ons, many of which are on the AMO Recommended List, were chosen explicitly for their consumer-centric uniqueness and appeal to a broader audience. FYF allows a user to focus on a small group of really useful add-ons and easily install these add-ons via an intuitive point-and-click interface.
David Rolnitzky, lead for the Fashion Your Firefox project, had this to say:
One of the great things about the Fashion Your Firefox collection is that it allows users to bundle a bunch of different add-ons together all at once. In essence, it’s like having a shopping cart that you can use to select any add-on from the Fashion Your Fox collection, “check-out” with just one click, and after a quick Firefox restart, have a whole new browser that’s made just for you.
The add-ons for this first collection were chosen based on a number of criteria:
- Consumer friendly
- Represent a variety of categories and functionality
- Good user experience
- Good traction with users
- Firefox 3 and Mac/PC compatible
The launch of “Fashion Your Firefox” offers some interesting opportunities to Mozilla, its users and its development partners.
Benefits for Mozilla:
- We now have an easier method to distribute add-ons in a format that is intuitive, especially to mainstream users
- FYF gives users an additional method of discovering add-ons
- It opens up yet another method of giving add-on developers an opportunity to spotlight their work
Benefits to the community/add-on authors:
- FYF is another opportunity for distribution in addition to lists/categorization on AMO
- FYF will offer broad exposure to a different set of users
The really interesting part of the “Fashion Your Firefox” web application is the opportunity it presents to provide “theme-based” collections of add-ons to users. Add-ons can now be grouped into specific topics such as sports, news, photography and music giving Mozilla users a very rich and precise experience when searching for “just the right add-on”. This a HUGE distinction for Firefox in terms of the way that browsers have typically handled add-on management and a clear step forward in helping introduce users to the power of add-ons without completely overwhelming them. By enhancing the delivery model, we’re now providing users with the ability to quickly choose from “best of breed” add-ons that match their specific tastes, all of which falls perfectly in line with Mozilla’s focus of empowering the community.
AMO release with Theme Browser, Advanced Search and revised Developer Tools
Saturday, June 14th, 2008The AMO team has been cranking hard for the past several weeks to bring you the latest batch of goodness. This week’s release includes some very cool end user and developer features, just in time for Firefox 3.
Theme Browser
Ever find it hard to see a bunch of Firefox themes at a glance? We did too and so we created the Theme Browser.
You will now be able to quickly see many theme previews at once, switch between categories and re-order to your heart’s content.
Advanced Search
Just click on the new “Advanced” tab at the bottom of the search panel and you’ll access the advanced search options where you can specify your search using all sorts of parameters.
You can limit your searches for add-ons to selected types, platforms, application version ranges, when it was last updated; then order the results by popularity or other orderings. One capability which may not be so evident is that leaving the search term field blank, will show you all the add-ons that meet the specified criteria, so you can easily find all Firefox 3-compatible themes (as depicted above) or the recently updated Firefox 3-compatible add-ons, etc…Of course, you can bookmark these custom searches to quickly get at your unique search results.
Developer Tools
The last area with new AJAXy flavor and lots of changes are the Developer Tools. A near complete rewrite, it is currently deployed alongside the older version until the full migration is complete. It has been described in detail in a five part series by Fligtar. With this release of AMO, you can try editing your add-on properties, authors, etc… and let us know if you find any problems. (The add-on submit process and the image preview manager are still under development.)
All the Rest
Besides that, the team has fixed a myriad of stuff including:
- Auto-approval of all users reviews. All user reviews are made public immediately. Users and add-on authors can flag questionable reviews for moderation by AMO editors.
- Optimized search performance and moved to a full text search module
- Changes in the search algorithm so that exact name matches show up first
- Ability to deliver add-on updates to language packs
- An updated site privacy policy
- Several new localizations, now at 27 total including: Catalan-Valencian & Hebrew
- The inclusion of experimental add-ons on user info pages
Availability of new addons.mozilla.org (AMO) site
Wednesday, March 26th, 2008The AMO team has been hard at work for the last many months on a major site redesign and is pleased to announce the availability of the new AMO site. This is a significant release and chock-full of goodies for end users and add-on authors alike. The focus has been predominantly to provide a visual refresh, simplify navigation and rework the add-on developer tools area. But that doesn’t quite capture just how much effort has gone into this release. So, here is a full rundown of all the changes.
What’s New in AMO 3.2?
Visual Identity & Navigation
- An easy-on-the-eye visual identity (called “Eco” for its soothing color) with new menus, buttons, drop-down lists, and site header
- Add-on categories available from all pages for easier navigation
- Quick links to dictionaries, themes & search engines
- More add-ons can be viewed per page (configurable for up to 100/page)
- Indicator status such as “experimental” (aka sandbox) or “recommended” is displayed
- An “Application” drop down menu for easy access to Thunderbird, SeaMonkey & Sunbird add-ons
- Experimental/Sandbox addons are shown even when a user is not logged in but installation requires login. Removed option for “include sandbox items” from user preference.
Smart Install Buttons
- As we are in a transition time between Firefox 2 and preparing for the release of Firefox 3, we’ve added OS platform and Firefox version detection to the “Add to Firefox” buttons that appear. So, depending upon the version of Firefox that you are using and the compatibility of the add-on, you’ll see one of the following:
- When an add-on is compatible with your version of Firefox, you’ll see
- When an add-on is only compatible with an older version of Firefox, you’ll see
- When an add-on is only compatible with a newer version of Firefox, you’ll see
- If the add-on is in the sandbox, it’ll be marked “experimental”, and you’ll need to login to install it
- For Thunderbird, add-on buttons indicate “Download Now” instead of “Add” to more accurately reflect what happens
Add-on Search

- About 50% of users come to AMO to search for a particular add-on. It used to be exceedingly difficult to do that. So, we’ve given the search box in this new design significant prominence.
- Ability to limit searches within categories
- The search result page now has install buttons (no need to go to the details page any more)
- Experimental (sandbox’ed) add-ons are now shown in search results and clearly marked (no need to switch between public and sandbox search any more)
Site Content
- Add-on download counts are now visible publicly to help users discover popular add-ons
- A revised ratings form with a new 5-point rating scale. (All previous add-on ratings have been adjusted accordingly.)
- A revamped add-on version history page (without Smart install buttons so that you can download add-ons for any Firefox version or OS platform)
- A new viewer for add-on images
- Massively revised dictionaries & language pack page with support for more than 60 languages.
Featured & Recommended Add-ons
- We’ve revamped how recommended add-ons work. In the past there was a single list of recommended add-ons that was available. From that list, one was randomly selected and featured on the AMO front page. As this list grew, there was less “exposure time” for each add-on and no filtering whatsoever.
- This revision of AMO introduces two new capabilities: featured add-ons and locale-specific targeting.
- Now, when an add-on is marked as recommended it is done so for a single category. The revised category pages include 2 “slots” where recommended add-ons will appear. See the Social & Communications category for an example. We will be increasing the number of recommended add-ons to accommodate these extra slots.
- Featured add-ons are a selection of recommended add-ons that are shown in one of 3 slots on the front page of AMO. Caegory recommended add-ons will be rotated on a regular basis onto the front page.
- We’ve also added per locale featured and recommended lists – this allows AMO editors and the Mozilla community to tailor AMO for particular locales
- Themes can also be recommended
Search Engines
- Revised search engines page (and added OpenSearch support)
- Support for search engine categorization
- Firefox search field integration on the search engine details pages. You can easily add search engines using the Firefox Search Engines menu
Discussions…Frozen
- Feedback from many add-ons authors indicated that they were dissatisfied with the discussion system on AMO, mostly because most authors already maintained a separate support forum elsewhere. mozillaZine Forums, MozDev forums or other. So, we’ve frozen all existing add-on discussions. Users can no longer add new topics but existing topics can be read. We’ll maintain the content for a few months and then eventually remove them.
- As a replacement for discussions, we’ve added new support forum URL & support email links for each add-on. Add-on authors should edit their add-ons and point to either a support email or a support forum location and AMO will link to there.
- Required Actions for add-ons authors: Determine a location for your support discussions and update your add-on please.
Developer Tools

- The ever clever Justin Scott was the brains behind the reworking of this area of AMO. He’s blogged about this earlier during the beta cycle.
- A new add-on dashboard with summary information (along with an RSS feed that you can subscribe to)
- Authors will also find beautiful, functional charts that graph both add-on active daily users (ADU) as well as total downloads
- The entire data history of the add-on from July 2007
- Graph zoom in/out and expand graph capabilities
- For active users, you can filter and chart by the versions of the add-on, by versions of Firefox, by addon status or by users’ operating system
- Add-on authors may choose to make their detailed statistics public – you can visit this link to see which add-ons have opted to do this
- Finally, you can export the data as a CSV in order to perform your own analysis
An amazing 24 languages!
- That’s right. From Albanian to Ukrainian, we’ve got your locale. Special thanks go out to the Mozilla web localizer community who did an incredible job to help us simultaneously launch this site with 24 languages!
- The list includes: Albanian, Basque, Catalan, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, French, German, Greek, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Slovak, Spanish (Spain) and Ukrainian
This has been an incredible effort and lots of long hours by many groups. Please help me congratulate the entire dev, QA, UX, product, IT/Operations, AMO Editors and localization teams for helping make this a great release.
Enjoy!
For those that love detail – here’s a full list of fixes as tracked in Bugzilla
AMO Design Update (now with all Mozilla products)
Tuesday, November 20th, 2007In my last post, I outlined some the design changes we’re planning for AMO. A number of commenters raised the issue that the design could lead to non-Firefox applications being under-represented on the site — definitely not something we want to do. So, we went back to the drawing board and came up with what we believe to be a reasonable balance between streamlining the basic use case — a Firefox user grabbing an add-on — and still showcasing the other applications in the Mozilla community. The mockups appear below. There are three major changes represented here:
- Removed the “global header” that currently graces most mozilla.com properties to help give AMO an identity, additional simplicity and a logical navigation structure
- Reduced the overall height of the header area which means that you get to the content/meat quicker
- Added an application selector to the “main page” in a prominent position on the page
This raised the question of what are the Mozilla products that should be supported by AMO. Given that AMO is a Mozilla project resource meant to support the Mozilla project’s official products/applications – the list of apps include Firefox, Thunderbird, SeaMonkey, Camino and Sunbird exclusively. (Currently, Camino does not natively include add-ons capabilities or an add-ons manager so it’s not listed). It is expected that as Mozilla’s mobile efforts bear fruit that mobile-related add-ons would be supported as well.
The default entry point advertised by Mozilla application are the AMO subsites: Firefox, Thunderbird, SeaMonkey, Sunbird. This is where the application selector would appear. Currently, the AMO top level page (http://addons.mozilla.org) redirects to a localized Firefox subsite as the majority of users are installing Firefox add-ons.
I think of AMO as a hosting service supporting multiple apps with a shared backend (servers, mirror network, user database, reviews and discussion infrastructure and so forth.) I’ve argued for “segregation” in order for each app to provide (possibly) unique user experiences using app-specific AMO skins/theme, add-on installation options, etc. Our current “subsite” structure essentially offer this today, e.g. categories are app-specific and the recommended add-ons list is unique. I would expect this to continue and would love to hear feedback about unique needs of Mozilla apps so that we can work it into future AMO revisions.



Special Thanks to Madhava Enros and Henry Brown for the overall design and mockups.
AMO – preview of coming attractions
Tuesday, November 6th, 2007Earlier this year, the addons.mozilla.org (AMO) team launched a long-awaited, major rework of the AMO site, called Project Remora. With that behind us, we have been working diligently on AMO v3.2. The goal is to:
- Simplify site interactions and provide a cleaner look
- Based on traffic to the site, about 50% of site visits involve a search for a particular add-on. So, make search prominent and optimize the results.
- Most users come to the front page of AMO looking for Firefox add-ons, so demote the multi-application aspect of AMO (while still providing Thunderbird, Sunbird and SeaMonkey users access to their add-ons).
- Rework the categories and “types” system to provide a simpler install/search experience
- Create a two-tier recommendation system such that we can have add-ons recommended for particular categories (Editor Picks) as well as AMO Front Page (Featured) Add-ons
Below are a few mockups of what we have in store.
Our plan is to rollout these changes during early December.
Looking forward to your feedback and participation.
AMO Start Page
Full Listing Page
Details Page









