The Mozilla Blog

Mozilla is proud to announce “Fox For All” as the grand prize winner of Impact Mozilla.  “Fox For All” was authored by Phani Kumar Vadrevu and Uttam Byragoni of India.

In total, more than 5,000 people cast a vote for their favorite plan.  While “Fox For All” received the most votes, there were several finalists who finished as close runners-up: “How Do You Firefox?” finished in 2nd place (Chicago Booth student team), “Surf On Your Own Turf” finished in 3rd (Haas business school student team), and “My Firefox” by Bruno Fleurquin of France came in 4th.

We’re extremely grateful to all ten finalists.  The degree of hard work and the diversity of ideas contributed by the teams far exceeded all expectations.  Impact Mozilla also succeeded in reaching out to groups not traditionally part of the Mozilla community (e.g., MBA students).

So, where do we go from here?

With respect to our winner, we’ll soon start engaging with Phani and Uttam to discuss possibilities for the implementation of their plan.  For our other finalists, we’ll be sending out swag as a token of our appreciation.  Impact Mozilla has been a wild success, and it couldn’t have happened without the enthusiasm of the community and strong efforts by all participants.

Our Impact Mozilla competition has reached its final phase – and now it’s your turn to determine the winner.  After a month of hard work, all ten finalists have returned with their developed strategies and complete marketing plans.  Here’s an overview of how things will play out:

• To judge all ten entries, simply go to impactmozilla.com/vote
• Please consider giving yourself at least an hour to read through multiple plans and to carefully consider all finalists
• The entry with the most votes wins Impact Mozilla
• Voting is open to everyone.  Only one vote per person is allowed.
• Voting closes on Wednesday, December 17th
• Mozilla then intends to execute the winning idea in early 2009

Congratulations to our ten finalists for their impressive efforts!

The Mozilla marketing team is always looking for new ways to involve other community members (and the outside world more generally) in our marketing efforts and our decision making.  With that in mind, today we launched a marketing challenge – Impact Mozilla – with the following goals considered:

• Solve a key Mozilla marketing problem
• Provide an additional open avenue for participation in our marketing efforts
• Create a forum for shared learnings across similar hybrid organizations

The specific “marketing problem” we’re hoping to address is retention marketing.  For example, over time we know that tens of millions of people have downloaded Firefox, but don’t continue to use it today.  How do we either win some of these users back or how do we reduce this attrition rate with future new users?

We’re open to other ideas as well.  If you feel particularly inspired by another area of Mozilla’s marketing efforts – e.g., acquisition marketing, social media marketing, international marketing – we’re open to suggestions and submissions in those areas as well.

Please visit impactmozilla.com for full details (did we mention that there is a $3,000 prize?), and we look forward to your participation.