By: Jack

Jack — Wed, 20 May 2009 11:09:19 +0000

First iteration is better for me. I agree that the flames are too sharp.

The orb/glob could use some more glass effect. And perhaps make some small effects to the globe – that it’s heated / on-fire

By: neovaio

neovaio — Wed, 20 May 2009 02:46:40 +0000

Please keep it clean, simple and viewable. It’s eye-con.

By: Zeljko

Zeljko — Tue, 19 May 2009 16:32:05 +0000

- The tail is IMHO better in this then in 1 iteration. It’s flufy and volumized
- Red and Yellow are far much better in this one. I like this Red-Yelow-Blue crisp contrast.
- Earth glossy and blue color – BAD! I think that earth (1 iteration) with that shiny look and light blue color is better than this one.

By: jesus

jesus — Tue, 19 May 2009 08:10:21 +0000

I don’t even see a difference to the current 3.x icon. Is there a direct comparison some place?

By: yunus

yunus — Mon, 18 May 2009 16:14:12 +0000

this tail is better with that taily flames

By: Spado

Spado — Mon, 18 May 2009 14:55:03 +0000

I love this one… Maybe the tail is better in the last concept, but this has very very beautiful colors and I see an amazing 3D effect in comparison to other images !

By: cewood

cewood — Sun, 17 May 2009 22:20:11 +0000

I like this alot, better than draft.1 imo

By: Ken Saunders

Ken Saunders — Sun, 17 May 2009 19:43:33 +0000

I guess that I was wrong when I said “people are confusing refreshing/updating the icon/logo with redesigning it altogether”. I don’t care for this one at all and wouldn’t be too quick to place it on my sites to promote Firefox if I were to use it at all. I’d just prefer to use the wordmark.
This draft looks more like the original (Fx 1.0) logo.
It is too dark.
The contrasts are poor.
The tail grabs all of the attention which is too much.
It looks like someone punched the fox in the snout because now it’s shorter and fatter (Why was that changed at all?).
The hair tufts on the bottom right of the fox’s head looks scraggly, chewed on.
Now the globe.
It’s just awful. Has it evolved that greatly since 2004 that there is now an ice cap? Is an ice age approaching?
The globe is way too dark and the lighting isn’t logical at all. How can the bottom be lighter than the top especially when the fox is blocking it. Does it have an inner glow? And how can there be a shine/gloss representing reflected light when the greatest amount of light is at the bottom and the top is dark.
That gloss won’t be identifiable anyway at smaller sizes. People have been proudly displaying and sporting the current logo with the gloss for years and all of a sudden they have an issue with it? Gloss and shine give things a polished look and while that may be somewhat Web 2.0-ish to some, it’s a very popular and appealing look. If anything, remove the gloss entirely but go back to the current Fx globe. It would make printing and stitching the logo easier, less expensive, and it would look better overall on different types of “real world” media plus the lighting at the top of the globe would be sufficient to keep it looking hip.
Back to evolution. What’s up with the massive continental drift? I just don’t see any reason at all to change the land masses.
The fox’s body looks, smudged and dirty. The transition between the body and tale is good though.

The tail has been greatly improved overall but still needs work. There is a huge gap in it making it look like a piece is missing. Bringing the top left of the tail in a bit to make it thinner and appear to come to an end point, making the tip of the tail just a hair taller, and making the bottom right of the flames a little wider where the gap is would help greatly. The wrapping is good and 3 dimensional looking and apparent at the very bottom because the shading is darker. It gives it depth but not so much for the right center and very top pieces of the flames. Those too should be shaded and darker like the bottom piece.

Overall, what you have going on is a highly detailed somewhat 3 dimensional tail graphic against and next to 2 dimensional elements (the body and globe) and that makes the tail the main focal point and draw plus the brightness and colors of it contributes to that.
The globe itself would make the whole logo more 3D like if it had a drop shadow under it. It wouldn’t show at smaller sizes but it would give the whole logo shape and depth.
But, more importantly is that balance needs to be made by adding brighter individual colors and shades and more and/or sharper details to the fox’s body’s inner hair tufts. That is why the current logo blends so well. Use some of that flame design for hair tufts and proper contrasting gradients and it should balance things out.
I think that the outer hair tufts are fine.
Oh, almost forgot. The right of the body and the left of the flames needs inner drop shadows to provide depth. It currently looks as if the fox and flames are part of the globe and not on it, and the right flames are the only part that looks 3 dimensional and not actually part of the globe but more around it.

Balance and smooth visual transitioning is what will make this work especially when there are so many different elements to the logo unlike the red O for Opera, the E with a swoosh, or the Milton Bradley “Simon” logo for Chrome (I like the Safari logo).

It took me longer to study the logos and write this than it will for you to read it. I did so because a one or two sentence comment is not sufficient enough for this matter. It is nothing personal against the skills of the designer at all. I’m sure that the final icon will be great. It’s about the icon that represents the product that I and hundreds of millions of people world wide care about passionately, and the tens of thousands of us who dedicates our time to it that makes it essential that the final logo is perfect and that it properly and proudly represents Firefox.

By: irve

irve — Sun, 17 May 2009 14:39:57 +0000

I like the direction of the 2nd iteration and trust that you will do a great job with it. While highly visual and central to the identity it’s impossible to cater all the tastes.

I do hope that the flames will eventually engulf the planet and we get to see the face of the Fox.

Mayhap that this was your idea all along, and I just spoiled some surprise for 4, but nevertheless.

In short: you have my trust here. Ignore the flame and keep it up.

By: Aubrey

Aubrey — Sun, 17 May 2009 14:31:41 +0000

The tip of Firefox’s tail should be a point, not look like a flipper or a webbed foot. It’s all visual mess on the end of the flame, and that’s the area that looks messiest.

Comments on: New Firefox Icon: Iteration 2