Comments on: see you at Lift 08 Conference http://blog.mozilla.com/gen/2008/01/28/see-you-at-lift-08-conference/ Gen Kanai's Mozilla weblog Mon, 06 Feb 2012 17:29:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Gen Kanai http://blog.mozilla.com/gen/2008/01/28/see-you-at-lift-08-conference/comment-page-1/#comment-27959 Gen Kanai Wed, 13 Feb 2008 10:43:08 +0000 http://blog.mozilla.com/gen/2008/01/28/see-you-at-lift-08-conference/#comment-27959 gregory- I appreciate your thoughts. A smart campaign on rebelliousness in India sounds interesting but also challenging. Managing that balance sounds difficult. gregory- I appreciate your thoughts. A smart campaign on rebelliousness in India sounds interesting but also challenging. Managing that balance sounds difficult.

]]> By: gregory http://blog.mozilla.com/gen/2008/01/28/see-you-at-lift-08-conference/comment-page-1/#comment-27956 gregory Wed, 13 Feb 2008 10:18:54 +0000 http://blog.mozilla.com/gen/2008/01/28/see-you-at-lift-08-conference/#comment-27956 if i was marketing mozilla in asia i would base a campaign on rebelliousness and choice and new generation thinking.... but not so crudely as such things as motorcycles are marketed in india (where i live) people don't know they have choice, and are not culturally trained to look for alternatives.. they look for what works, and that is the end of the quest. i could say a lot more, maybe you get my point already if i was marketing mozilla in asia i would base a campaign on rebelliousness and choice and new generation thinking…. but not so crudely as such things as motorcycles are marketed in india (where i live)

people don’t know they have choice, and are not culturally trained to look for alternatives.. they look for what works, and that is the end of the quest.

i could say a lot more, maybe you get my point already

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