Impact Mozilla

Before getting to the details, there some broad themes we’d like to highlight about the Impact Mozilla submissions from phase one:

• More than 300 entries were received
• Many different groups, both within and beyond the Mozilla community, contributed heavily
• The breath of submitted ideas was eye opening and great to see.  While most focused on pure marketing approaches, many revolved around Firefox product changes, partnership alliances, and Firefox add-ons.

With that said, unfortunately, we could only select ten marketing plans to move onto the final round of Impact Mozilla.  The Mozilla marketing team carefully considered all submissions.  We started by reading through all entries, eventually sorting the stronger ones into a group of semi-finalists (about 35 were in this group).  We then took these semi-finalists, stripped them of all personally identifiable information (we wanted to do as much as possible to avoid any biases from entering into the process) and shared them with a group of a dozen internal judges who hadn’t yet seen the submissions.  In the end, due to both the quality and quantity of great entries, *many* difficult decisions had to be made in the process.

Congratulations to the list of finalists below!

1. Jeremy Glassenberg
2. Percy Cabello
3. Bruno Fleurquin
4. Luke Baxter
5. Alex Polvi
6. Phani Kumar V and Uttam B
7. Andrew Stein
8. Roberto Michelassi, Elena Gorelik, Mischa Lumiere, Eileen Buenviaje, and Jason Williams (student team from The University of Chicago Graduate School of Business)
9. Mohsin Afzal, Naveed Alam, Deval Delivala, and Feng Yuan Xu (student team from Haas School of Business)
10. Pejman Pour-Moezzi, Ornwassa Siamseranee, Harvey Villarica, and Jacqueline Yuen (student team from Haas School of Business)

And please remember – you will be deciding who ultimately wins this challenge.  Once the finalists return with their comprehensive plans in early December, we’ll be hosting a public vote to determine the grand prize winner.  Stay tuned for details.

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