Monthly Archives: September 2007

The Funnel

When Mozilla distributes the latest version of Firefox, there is this idea of “the funnel” – of people who come to Mozilla.com to download Firefox, what pain points might they be experiencing along their path to becoming an initial or regular user? At its widest section, the funnel consists of all the visits to www.mozilla.com. [...]

And your starting line-up is…

Hello — We are the team at Mozilla focused on collecting, analyzing, and sharing various metrics about our products.
Ken Kovash, The Numerator (a.k.a. Analytics Manager)
Ken joined the Mozilla team after spending a few years at the University of Chicago (both as an MBA student and a post-grad economic researcher). Passionate about the quantitative aspects of [...]