Perhaps one of the business world’s easiest arenas for running experiments is online advertising (e.g., pay-per-click search advertising). With the click of a button, you can easily vary one of many variables – messaging, keywords, budget, etc. – to instantly understand its effect.
Over the past couple of months, I’ve been collaborating with David on [...]
Polvi and I have been following the release of Radiohead’s new album, In Rainbows, for a couple reasons. First, it’s a fresh and great approach to open source marketing – open pricing! Second, their process has some flavors of our funnelcake project. For In Rainbows, they’re considering the path of fans as: [...]
For funnelcake, we’ve looked at various analyses by OS. Firefox users primarily use three operating systems: XP (first place by a wide margin), followed by Vista and then Mac. When looking at Firefox usage by OS, one pattern that stands out is usage by Vista users does not seem to drop significantly during [...]
As Alex pointed out in our previous funnelcake post, we shipped funnelcake01 on October 4th. While there are a lot of interesting findings that can be extracted from the data, we want to turn our initial focus to something we call a “funnel factor.” In the business world, there is a very basic [...]
