We wanted to revisit one of our previous discussions surrounding shifts in worldwide browser market share. In that previous analysis, we considered the universe of new internet users (or those who switched browsers) in 2007, and then asked the question, “who grabbed which slice of the pie?” (in other words, how have the successes [...]
I did an admittedly poor job of framing my last post in its broader context. We set out to discover the true effect of paid search advertising on a change (or increase) in number of Firefox downloads, and in the process, both the experiment and analysis were focused narrowly on one channel (US search) [...]
Here’s a quick quiz to start our discussion:
If you acquire three customers through online advertising and your total cost is $3 and your reporting system shows your cost per acquisition as $1, what was your true cost to acquire each customer?
Hint: the correct answer is not $1 to acquire customer A, $1 for customer B, [...]
Before turning to the business of Mozilla metrics, I wanted to take a moment to thank all of my fans and well wishers for their kind words yesterday. I don’t want to distract them too much, as I know they are feverishly working on making the 2nd annual Ken Kovash Day even more special.
Update: [...]
