Comments on: Mozilla Online Advertising (Part 2) – Experiment Findings and Marginal Cost

By: RIA Compliance

RIA Compliance — Wed, 15 Dec 2010 10:11:32 +0000

I’m not sure what your marketing strategy is, but you probably aren’t advertising to make firefox more accessible to those who already know about it, you’re advertising to people who might be interested in trying it for the first time. So, it’s pretty clear that the cost of the ads shouldn’t be diluted by the total number of downloads,

By: Form ADV

Form ADV — Tue, 14 Dec 2010 08:12:51 +0000

Apparently they are using refering websites ( forums, blogs, wiki, etc. ) and have a viral word of mouth distributed approach to it. My friend told me he got around 100 visits

By: crack

crack — Wed, 30 Sep 2009 15:11:25 +0000

If someone searches and finds a page that then refers them to your downloads does that show up as a referral or organic search?

By: gayathriherath

gayathriherath — Sun, 23 Mar 2008 21:35:13 +0000

Has anyone out there heard about WideCircles.com. It seems like a way better service then wasting money on PPC. Apparently they are using refering websites ( forums, blogs, wiki, etc. ) and have a viral word of mouth distributed approach to it. My friend told me he got around 100 visits from single post which cost him $0.40c. I am going to give them a try today . In case you are intrested here is it. http://widecircles.com?s=imt1

By: Another Mozilla Advertising Experiment - Bidding on Keywords < Blog of Metrics

Sat, 09 Feb 2008 00:37:09 +0000

[...] previously looked at an experiment with our online marketing programs here, here, and here. The results revolved around the interaction of regular (organic) search with paid search [...]

By: Omie James » Blog Archive » Firefox Gets the Trial and Error Economy

Omie James » Blog Archive » Firefox Gets the Trial and Error Economy — Sat, 12 Jan 2008 16:22:43 +0000

[...] the Firefox browser (which is great) understand the Trial ahd Error economy. They recently wrote up a description of an experiment they did in marketing their download web site. (Hat tip to Steve Levitt at [...]

By: What did our advertising experiment really tell us? · Get Latest Mozilla Firefox Browsers

Fri, 28 Dec 2007 02:47:49 +0000

[...] did our advertising experiment really tell us? I did an admittedly poor job of framing my last post in its broader context. We set out to discover the true effect of paid search advertising on a [...]

By: What did our advertising experiment really tell us? < Blog of Metrics

What did our advertising experiment really tell us? < Blog of Metrics — Thu, 27 Dec 2007 23:40:14 +0000

[...] Blog of Metrics When in doubt, sample it out… < Mozilla Online Advertising (Part 2) – Experiment Findings and Marginal Cost [...]

By: 1800blogger - Blog Directory of Industry Leading Blogs

1800blogger - Blog Directory of Industry Leading Blogs — Thu, 27 Dec 2007 13:18:38 +0000

[...] put out the Firefox browser (which is great) understand the Trial and Error economy. They recently wrote up a description of an experiment they did in marketing their download web site. (Hat tip to Steve Levitt at [...]

By: » Firefox Gets the Trial and Error Economy Economist Blog: Discussing the economy from A to Z

Thu, 27 Dec 2007 13:17:44 +0000