If you visit the download page

http://www.mozilla.com/en-US/products/download.html?product=firefox-2.0.0.12&os=win&lang=en-US

I know lots of people who would get lost on step 2. Where is this mysterious “continue” button that they should click? I tried downloading in both IE6 and IE7 and the process didn’t seem to match at the instructions exactly. Does the download page sniff the browser and change instructions based on this info? It should. And the instructions should be exact and dead simple. The page is close but could be made even better. Its a shame to think that people get to the point of downloading but just can’t figure out how to do the install due to confusing instructions.

thanks for the comments. I didn’t fully explain it within this post, but we did adjust the daily usage numbers according to our findings here: http://blog.mozilla.com/metrics/2008/01/03/what-factors-affect-firefox-usage/

So, for the drop-offs in AUS numbers that we typically see with updates being released and with holidays, we did “smooth” our the daily numbers that you see in the graph (e.g., that burp around Christmas was actually much more extreme when looking at just the raw data).

With that in mind, this funnelcake sample should be extremely representative of other samples. We’re continuing to consider further funnelcake editions and other methodologies to both confirm and enhance our findings.

In particular, I was thinking of FF updates released +14, +28, +43, +47, and +116 from the Funnelcake date. I guess there’s isn’t an obvious correlation, though, now that I look.

Also interesting that the burp in the +80s matches up with the Christmas holidays.