Monthly Archives: May 2008

The Firefox Community - International Participation

We’ve talked a lot here lately about the proliferation of Firefox usage around the world and about the early adoption of Firefox 3.  Today, something combining both of these subjects was announced – Download Day.
The coolest thing to watch is the interactive map.  You can see the number of pledges grow by the minute, and [...]

The Psychology of Downloading Firefox

What attributes of a browser are most important to a prospective user when he/she is considering downloading a new browser?
This is a question we’ve set out to answer.  For marketing purposes, for example, this type of knowledge could be tremendously useful for Mozilla.  One of the key learnings that any student takes away from business [...]

Life after Launch of Firefox 3

As we approach the official release of Firefox 3, I thought it’d be an interesting thought exercise to start considering what life will look like shortly after that special day.  In other words, where will the Mozilla community see itself one month after launch, e.g., what will the adoption picture look like?
One approach would be [...]

What www.mozilla.com tells us about our global community

We’ve known for a long time that several Firefox product pages (e.g., download.html) are closely tied with the Firefox user experience.  What we didn’t previously know is exactly how closely our community’s interaction with www.mozilla.com speaks to Firefox’s global reach.  As recently mentioned, we’ll soon have a much more structured dialogue around the international impact [...]

Hello Madrid!

We’ll eventually be talking a lot more about this, but for today, I wanted to present one slice of data that got me excited.  Mozilla recently implemented Omniture as our web analytics solution for www.mozilla.com and we’re just starting to poke around in understanding how Firefox users interact with our web site.   As an example, [...]

Fluctuations in International Internet Usage

In thinking about broad questions such as “how do people use the internet?”, one very simple and curious problem solving approach would be considering how usage of the internet fluctuates (e.g., over time, by country, by web site, by segment of users, etc.).  Whether the cause is something as simple as seasonal patterns (e.g., perhaps [...]

Firefox Worldwide Market Share - update

Just a quick update to yesterday’s story… after careful research, Net Applications has discovered the cause behind the anomaly in April’s data.  They’ve issued an alert on their site and they’ll soon be re-releasing their market share data (some new numbers already appear here).
Thanks again to Phil and Vince of Net Applications for their concern [...]

Firefox Worldwide Market Share - was there a change?

The short answer: no, there likely was not a change.
One of the top sources for browser market share analysis recently released some interesting data showing a decline in worldwide market share for Firefox during the March to April time period.
Our internal numbers show healthy growth for Firefox usage during that time, and we found it [...]