Comments on: Changing the Firefox Download Button http://blog.mozilla.com/metrics/2008/11/21/changing-the-firefox-download-button/ When in doubt, sample it out... Thu, 19 Nov 2009 12:52:11 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Cone http://blog.mozilla.com/metrics/2008/11/21/changing-the-firefox-download-button/comment-page-1/#comment-69746 Cone Wed, 03 Dec 2008 08:35:41 +0000 http://blog.mozilla.com/metrics/?p=235#comment-69746 I would say "Download now- Free" is better since it has a call to action and also lets the user that Firefox is free (in case the user does not know, which is probable in the case of novice internet users) Try Firefox 3 doesn't let the user know whether it is free or not and as Minh suggests, is what would be appropriate for shareware and demo software. I would say “Download now- Free” is better since it has a call to action and also lets the user that Firefox is free (in case the user does not know, which is probable in the case of novice internet users)

Try Firefox 3 doesn’t let the user know whether it is free or not and as Minh suggests, is what would be appropriate for shareware and demo software.

]]> By: Ian Thomas (thelem) http://blog.mozilla.com/metrics/2008/11/21/changing-the-firefox-download-button/comment-page-1/#comment-66887 Ian Thomas (thelem) Sat, 22 Nov 2008 19:21:29 +0000 http://blog.mozilla.com/metrics/?p=235#comment-66887 I'd suggest that the lower conversion rate is for two reasons: 1) It is not as obvious what will happen when you click 'Try Firefox' 2) It makes it sound more like you are downloading a time/feature-limited demo version. I’d suggest that the lower conversion rate is for two reasons:
1) It is not as obvious what will happen when you click ‘Try Firefox’
2) It makes it sound more like you are downloading a time/feature-limited demo version.

]]> By: Minh Nguyễn http://blog.mozilla.com/metrics/2008/11/21/changing-the-firefox-download-button/comment-page-1/#comment-66845 Minh Nguyễn Sat, 22 Nov 2008 06:38:20 +0000 http://blog.mozilla.com/metrics/?p=235#comment-66845 “Try …” is wording I usually see for shareware and demos, not for full versions. “Try …” is wording I usually see for shareware and demos, not for full versions.

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