Comments on: Changing the Firefox Download Button http://blog.mozilla.com/metrics/2008/11/21/changing-the-firefox-download-button/ Tue, 10 Jan 2012 04:12:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Vinayak http://blog.mozilla.com/metrics/2008/11/21/changing-the-firefox-download-button/comment-page-1/#comment-165096 Vinayak Mon, 28 Mar 2011 12:05:01 +0000 http://blog.mozilla.com/metrics/?p=235#comment-165096 @Doug, I think still Download Now will win as i think people will be more interested in trying something which is full version, and try now text itself makes it feel like this is a trial version and will have to download or puchase full version again. @Doug, I think still Download Now will win as i think people will be more interested in trying something which is full version, and try now text itself makes it feel like this is a trial version and will have to download or puchase full version again.

]]> By: John Macpherson http://blog.mozilla.com/metrics/2008/11/21/changing-the-firefox-download-button/comment-page-1/#comment-157358 John Macpherson Sat, 28 Aug 2010 11:44:01 +0000 http://blog.mozilla.com/metrics/?p=235#comment-157358 The word now seems to hold a lot. Would also be interesting to swap the green for red and see what happens. The word now seems to hold a lot. Would also be interesting to swap the green for red and see what happens.

]]> By: Alstair http://blog.mozilla.com/metrics/2008/11/21/changing-the-firefox-download-button/comment-page-1/#comment-156471 Alstair Sun, 08 Aug 2010 08:29:26 +0000 http://blog.mozilla.com/metrics/?p=235#comment-156471 I agree with Cone's reasoning on using the word free as opposed to not using it. You're results show that free was a better choice as well, though I would have expected a greater difference in conversion rate between the 'free' option and the other one. I agree with Cone’s reasoning on using the word free as opposed to not using it. You’re results show that free was a better choice as well, though I would have expected a greater difference in conversion rate between the ‘free’ option and the other one.

]]> By: Doug http://blog.mozilla.com/metrics/2008/11/21/changing-the-firefox-download-button/comment-page-1/#comment-154855 Doug Fri, 18 Jun 2010 16:54:13 +0000 http://blog.mozilla.com/metrics/?p=235#comment-154855 I agree with Sergio. Maybe test with "Try Firefox 3 Free" vs "Download now - Free" I wonder what the results would be??? I agree with Sergio. Maybe test with “Try Firefox 3 Free” vs “Download now – Free” I wonder what the results would be???

]]> By: Sérgio http://blog.mozilla.com/metrics/2008/11/21/changing-the-firefox-download-button/comment-page-1/#comment-154356 Sérgio Tue, 08 Jun 2010 13:43:32 +0000 http://blog.mozilla.com/metrics/?p=235#comment-154356 The "Free" word is very powerful. Write anything and the "free" word, and you'll get a lot of people clicking. The “Free” word is very powerful.

Write anything and the “free” word, and you’ll get a lot of people clicking.

]]> By: Cone http://blog.mozilla.com/metrics/2008/11/21/changing-the-firefox-download-button/comment-page-1/#comment-69746 Cone Wed, 03 Dec 2008 08:35:41 +0000 http://blog.mozilla.com/metrics/?p=235#comment-69746 I would say "Download now- Free" is better since it has a call to action and also lets the user that Firefox is free (in case the user does not know, which is probable in the case of novice internet users) Try Firefox 3 doesn't let the user know whether it is free or not and as Minh suggests, is what would be appropriate for shareware and demo software. I would say “Download now- Free” is better since it has a call to action and also lets the user that Firefox is free (in case the user does not know, which is probable in the case of novice internet users)

Try Firefox 3 doesn’t let the user know whether it is free or not and as Minh suggests, is what would be appropriate for shareware and demo software.

]]> By: Ian Thomas (thelem) http://blog.mozilla.com/metrics/2008/11/21/changing-the-firefox-download-button/comment-page-1/#comment-66887 Ian Thomas (thelem) Sat, 22 Nov 2008 19:21:29 +0000 http://blog.mozilla.com/metrics/?p=235#comment-66887 I'd suggest that the lower conversion rate is for two reasons: 1) It is not as obvious what will happen when you click 'Try Firefox' 2) It makes it sound more like you are downloading a time/feature-limited demo version. I’d suggest that the lower conversion rate is for two reasons:
1) It is not as obvious what will happen when you click ‘Try Firefox’
2) It makes it sound more like you are downloading a time/feature-limited demo version.

]]> By: Minh Nguyễn http://blog.mozilla.com/metrics/2008/11/21/changing-the-firefox-download-button/comment-page-1/#comment-66845 Minh Nguyễn Sat, 22 Nov 2008 06:38:20 +0000 http://blog.mozilla.com/metrics/?p=235#comment-66845 “Try …” is wording I usually see for shareware and demos, not for full versions. “Try …” is wording I usually see for shareware and demos, not for full versions.

]]>