Comments on: The Download Button Drives Downloads http://blog.mozilla.com/metrics/2008/12/04/the-download-button-drives-downloads/ Tue, 10 Jan 2012 04:12:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ricmacas http://blog.mozilla.com/metrics/2008/12/04/the-download-button-drives-downloads/comment-page-1/#comment-76686 Ricmacas Mon, 29 Dec 2008 12:52:34 +0000 http://blog.mozilla.com/metrics/?p=250#comment-76686 I saw that test today when i visited the homepage. There was a headline that said: "Try it now". It makes me think in Trials, and i just reloaded the page and got a nice version of the firefox page. Glad I did that. I saw that test today when i visited the homepage. There was a headline that said: “Try it now”. It makes me think in Trials, and i just reloaded the page and got a nice version of the firefox page. Glad I did that.

]]> By: Mark S http://blog.mozilla.com/metrics/2008/12/04/the-download-button-drives-downloads/comment-page-1/#comment-70109 Mark S Fri, 05 Dec 2008 07:39:27 +0000 http://blog.mozilla.com/metrics/?p=250#comment-70109 My guess is that "Try Now!" does neither communicate download nor (and this is big) freeness. When I'm on a website and I see that I can "try out" the software, what am I thinking? Yup, it's a trial. I'm going to get a period of time to fall in love with a product and then not buy it? No thanks, I'm no masochist. @Ben Whether it looks like a button or not hardly matters. He could have very well said 'Green Box' in the place of button. But yet, making the link say Download does seem to be the key towards user action. Ken, could you post a link to Recipe D to help satisfy my curiosity. :) My guess is that “Try Now!” does neither communicate download nor (and this is big) freeness.
When I’m on a website and I see that I can “try out” the software, what am I thinking? Yup, it’s a trial. I’m going to get a period of time to fall in love with a product and then not buy it? No thanks, I’m no masochist.

@Ben Whether it looks like a button or not hardly matters. He could have very well said ‘Green Box’ in the place of button. But yet, making the link say Download does seem to be the key towards user action.

Ken, could you post a link to Recipe D to help satisfy my curiosity. :)

]]> By: John Silvestri http://blog.mozilla.com/metrics/2008/12/04/the-download-button-drives-downloads/comment-page-1/#comment-70104 John Silvestri Fri, 05 Dec 2008 05:48:13 +0000 http://blog.mozilla.com/metrics/?p=250#comment-70104 IMHO, 'Try Now' is deceiving from that point of view, unless you're talking about a Portable App. After all, the file you download with that button is an installer, and therefore, kind of a mixed message. Uninstalling software is a nuisance to many people, and something that routinely doesn't get done. Also, 'Try Now' appears to be really bad English in that context. Besides that, I tend to think people /expect/ the wording of "Download." IMHO, ‘Try Now’ is deceiving from that point of view, unless you’re talking about a Portable App. After all, the file you download with that button is an installer, and therefore, kind of a mixed message. Uninstalling software is a nuisance to many people, and something that routinely doesn’t get done.

Also, ‘Try Now’ appears to be really bad English in that context. Besides that, I tend to think people /expect/ the wording of “Download.”

]]> By: Dave http://blog.mozilla.com/metrics/2008/12/04/the-download-button-drives-downloads/comment-page-1/#comment-70092 Dave Fri, 05 Dec 2008 02:15:19 +0000 http://blog.mozilla.com/metrics/?p=250#comment-70092 I've heard that a 'call to action' such as 'click here' significantly increases clicks. I know 'click here' is supposed to die with web2.0, but perhaps you could try that next time. You may also want to try more text, and include a text link to download, such as suggested here: http://blog.sitebrand.com/2007/07/04/experimenting-with-link-placementcall-to-action/ I’ve heard that a ‘call to action’ such as ‘click here’ significantly increases clicks. I know ‘click here’ is supposed to die with web2.0, but perhaps you could try that next time. You may also want to try more text, and include a text link to download, such as suggested here:
http://blog.sitebrand.com/2007/07/04/experimenting-with-link-placementcall-to-action/

]]> By: Justin Dolske http://blog.mozilla.com/metrics/2008/12/04/the-download-button-drives-downloads/comment-page-1/#comment-70089 Justin Dolske Fri, 05 Dec 2008 01:31:34 +0000 http://blog.mozilla.com/metrics/?p=250#comment-70089 Interesting. Especially because I've always assumed that one impediment to people getting Firefox is the fear that it will permanently switch their browser (and, hence, language like "try it out" would be good to imply some kind of no-commitment trial). Interesting. Especially because I’ve always assumed that one impediment to people getting Firefox is the fear that it will permanently switch their browser (and, hence, language like “try it out” would be good to imply some kind of no-commitment trial).

]]> By: Ran http://blog.mozilla.com/metrics/2008/12/04/the-download-button-drives-downloads/comment-page-1/#comment-70087 Ran Fri, 05 Dec 2008 00:49:53 +0000 http://blog.mozilla.com/metrics/?p=250#comment-70087 I think you're overanalyzing this. The first thing to note is that the button does NOT look like a button. Without the 'Download' wording, it would hardly cross your mind to press it. I think you’re overanalyzing this. The first thing to note is that the button does NOT look like a button. Without the ‘Download’ wording, it would hardly cross your mind to press it.

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