Comments on: Will We Eventually See a Firefox Super Bowl Ad? http://blog.mozilla.com/metrics/2009/01/30/will-we-eventually-see-a-firefox-super-bowl-ad/ Tue, 10 Jan 2012 04:12:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dizi izle http://blog.mozilla.com/metrics/2009/01/30/will-we-eventually-see-a-firefox-super-bowl-ad/comment-page-1/#comment-141947 Dizi izle Sat, 10 Oct 2009 12:39:09 +0000 http://blog.mozilla.com/metrics/?p=351#comment-141947 I would be very curious to know how much support this idea would get. As a community member, I’d be pretty annoyed if Mozilla did this for a whole bunch of reasons, mostly related to there being a whole bunch of less ridiculous ways to spend that much money :) I would be very curious to know how much support this idea would get. As a community member, I’d be pretty annoyed if Mozilla did this for a whole bunch of reasons, mostly related to there being a whole bunch of less ridiculous ways to spend that much money :)

]]> By: Alex Faaborg http://blog.mozilla.com/metrics/2009/01/30/will-we-eventually-see-a-firefox-super-bowl-ad/comment-page-1/#comment-83822 Alex Faaborg Sun, 01 Feb 2009 01:30:52 +0000 http://blog.mozilla.com/metrics/?p=351#comment-83822 Let's say we place enough consecutive people in the stadium so that they can color coordinate to collectively create a massive Firefox logo. Sort of a human crop circle. The message focuses on leveraging an organized crowd (literally), and it isn't very corporate. Given a similar budget we could probably get a reasonably sized logo, but on the downside contributors would need to watch an entire football game :p Let’s say we place enough consecutive people in the stadium so that they can color coordinate to collectively create a massive Firefox logo. Sort of a human crop circle. The message focuses on leveraging an organized crowd (literally), and it isn’t very corporate. Given a similar budget we could probably get a reasonably sized logo, but on the downside contributors would need to watch an entire football game :p

]]> By: Archaeopteryx http://blog.mozilla.com/metrics/2009/01/30/will-we-eventually-see-a-firefox-super-bowl-ad/comment-page-1/#comment-83820 Archaeopteryx Sun, 01 Feb 2009 01:15:09 +0000 http://blog.mozilla.com/metrics/?p=351#comment-83820 The issue with a TV ad for a not-all day product is that the people actively have to care about acquiring it. Buying a special beer brand is somthing they can do the next time they want to purchase beer. If the community wants to fund such a ad, they can do. But there are better ways to search for new users at a cheaper price (i.e. a A4 4 coloured leaflet including printing and sending to a household in Germany will cost max. 23 Euro cent; 0,30 $; if you get more than 3 of 100 people to download, it would be cheaper than the super bowle ad). Hiring people to give people leaflets to passers-by costs here (in East Germany) min. 5 Euro/h. In most other coutries, this will be much cheaper. Just another example: Being mentioned in the newsletter of the top german freemail provider (GMX) costs 10 Euro cent, 18 Euro cent for a single ad mail ( http://united-internet-media.de/uploads/tx_downloadCenter/Mediadaten_GMX.de_0809.pdf ). Has also the advantage that people can directly open getfirefox.com after recognizing the ad. About the spot: It's about a fast, stylish browser and a personal browsing experience. Are that really the subjects people who still abstain from Firefox care about? Fast: People will have to really get the experience on first try. Is it still such a huge desire and can we provide it? Stylish: Sorry, sounds Mac-ish. Most people also don't care it, they want to get things done with their browser. Personal browsing experience: Not explained in the ad. Give them some examples with adds. Btw: What about some prizes for existing Firefox users at a special date after the ad [campaign?], i.e. "if you want to participate, download and provide email address, else simply download." The issue with a TV ad for a not-all day product is that the people actively have to care about acquiring it. Buying a special beer brand is somthing they can do the next time they want to purchase beer.
If the community wants to fund such a ad, they can do. But there are better ways to search for new users at a cheaper price (i.e. a A4 4 coloured leaflet including printing and sending to a household in Germany will cost max. 23 Euro cent; 0,30 $; if you get more than 3 of 100 people to download, it would be cheaper than the super bowle ad). Hiring people to give people leaflets to passers-by costs here (in East Germany) min. 5 Euro/h. In most other coutries, this will be much cheaper. Just another example: Being mentioned in the newsletter of the top german freemail provider (GMX) costs 10 Euro cent, 18 Euro cent for a single ad mail ( http://united-internet-media.de/uploads/tx_downloadCenter/Mediadaten_GMX.de_0809.pdf ). Has also the advantage that people can directly open getfirefox.com after recognizing the ad.

About the spot: It’s about a fast, stylish browser and a personal browsing experience. Are that really the subjects people who still abstain from Firefox care about?
Fast: People will have to really get the experience on first try. Is it still such a huge desire and can we provide it?
Stylish: Sorry, sounds Mac-ish. Most people also don’t care it, they want to get things done with their browser.
Personal browsing experience: Not explained in the ad. Give them some examples with adds.

Btw: What about some prizes for existing Firefox users at a special date after the ad [campaign?], i.e. “if you want to participate, download and provide email address, else simply download.”

]]> By: deb http://blog.mozilla.com/metrics/2009/01/30/will-we-eventually-see-a-firefox-super-bowl-ad/comment-page-1/#comment-83786 deb Sat, 31 Jan 2009 20:15:08 +0000 http://blog.mozilla.com/metrics/?p=351#comment-83786 I would be very curious to know how much support this idea would get. As a community member, I'd be pretty annoyed if Mozilla did this for a whole bunch of reasons, mostly related to there being a whole bunch of less ridiculous ways to spend that much money :) I would be very curious to know how much support this idea would get. As a community member, I’d be pretty annoyed if Mozilla did this for a whole bunch of reasons, mostly related to there being a whole bunch of less ridiculous ways to spend that much money :)

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