Comments on: Why People Don’t Install Firefox – Part I http://blog.mozilla.com/metrics/2009/03/31/why-people-dont-install-firefox-part-i/ Tue, 10 Jan 2012 04:12:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Roman http://blog.mozilla.com/metrics/2009/03/31/why-people-dont-install-firefox-part-i/comment-page-1/#comment-162170 Roman Thu, 06 Jan 2011 14:17:57 +0000 http://blog.mozilla.com/metrics/?p=491#comment-162170 Here's what I think the installation process should look like to capture more of those users: 1. Double-click the installer 2. A screen comes up with a fancy pretty title saying "Firefox", a huge big fat button saying "Install Firefox Now", and a small button in the corner saying "advanced". 3. The user clicks "Install Firefox Now". Half a minute later, Firefox starts, with not a single extra question whatsoever. Of course that small "advanced" button in the corner would enable power users to tweak their settings. But really, even an intro screen with a "Next" button is already a big turnoff for non-power-users. Make it as simple as it can possibly be! Here’s what I think the installation process should look like to capture more of those users:

1. Double-click the installer
2. A screen comes up with a fancy pretty title saying “Firefox”, a huge big fat button saying “Install Firefox Now”, and a small button in the corner saying “advanced”.
3. The user clicks “Install Firefox Now”. Half a minute later, Firefox starts, with not a single extra question whatsoever.

Of course that small “advanced” button in the corner would enable power users to tweak their settings. But really, even an intro screen with a “Next” button is already a big turnoff for non-power-users. Make it as simple as it can possibly be!

]]> By: TrueFire http://blog.mozilla.com/metrics/2009/03/31/why-people-dont-install-firefox-part-i/comment-page-1/#comment-110299 TrueFire Thu, 21 May 2009 06:02:50 +0000 http://blog.mozilla.com/metrics/?p=491#comment-110299 I think systems like McAfee and Norton are a bit to blame as well. MS seems to get a free ride on downloads. FF downloads get something like a "are you sure sure you want to download this and risk destroying the human race till the end of time?" sounding message. I think systems like McAfee and Norton are a bit to blame as well. MS seems to get a free ride on downloads. FF downloads get something like a “are you sure sure you want to download this and risk destroying the human race till the end of time?” sounding message.

]]> By: Noah - SUMO staff http://blog.mozilla.com/metrics/2009/03/31/why-people-dont-install-firefox-part-i/comment-page-1/#comment-103634 Noah - SUMO staff Mon, 20 Apr 2009 16:24:48 +0000 http://blog.mozilla.com/metrics/?p=491#comment-103634 Hey Ken, Hoping you see this. I'm posting here to ask you to look at the other aspect: retention rates. I know we did a uninstall survey for a select group but if you browse the SUMO forums, there is much user discontent with Firefox 3.0.8 hanging, crashing & especially for Vista users. Lots of users dumping Firefox as a result & they are voicing that decision. We could blame this on a recent malware outbreak that we've been trying to debug that been causing crashes/hangs, but there's the chance that Firefox doesn't work well on Vista and could be improved. I couldn't join the #metrics room btw, because you need a pass. So not sure where I can better organize my thoughts. Maybe email me @ mozsupport@gmail.com. Hey Ken,

Hoping you see this. I’m posting here to ask you to look at the other aspect: retention rates.

I know we did a uninstall survey for a select group but if you browse the SUMO forums, there is much user discontent with Firefox 3.0.8 hanging, crashing & especially for Vista users. Lots of users dumping Firefox as a result & they are voicing that decision. We could blame this on a recent malware outbreak that we’ve been trying to debug that been causing crashes/hangs, but there’s the chance that Firefox doesn’t work well on Vista and could be improved.

I couldn’t join the #metrics room btw, because you need a pass. So not sure where I can better organize my thoughts.

Maybe email me @ mozsupport@gmail.com.

]]> By: hew http://blog.mozilla.com/metrics/2009/03/31/why-people-dont-install-firefox-part-i/comment-page-1/#comment-103202 hew Sun, 19 Apr 2009 08:57:05 +0000 http://blog.mozilla.com/metrics/?p=491#comment-103202 Some people might be downloading it on their computers to install on a friend's or "client's" computer (in computer repairs). I do this regularly enough - if I don't have the latest version available already to me. Some people might be downloading it on their computers to install on a friend’s or “client’s” computer (in computer repairs). I do this regularly enough – if I don’t have the latest version available already to me.

]]> By: Jostein http://blog.mozilla.com/metrics/2009/03/31/why-people-dont-install-firefox-part-i/comment-page-1/#comment-98536 Jostein Thu, 02 Apr 2009 14:57:20 +0000 http://blog.mozilla.com/metrics/?p=491#comment-98536 Also, about the people you are talking about in the article: They almost never read anything on the screen that is more than a 3-word sentance. Even if they don't want a shortcut on the desktop, most of them still get it because they didn't bother reading the text on the installer. So why not just have a 1-click installer? One click is just enough to let those of us that cares click the Advanced button. Also, about the people you are talking about in the article: They almost never read anything on the screen that is more than a 3-word sentance. Even if they don’t want a shortcut on the desktop, most of them still get it because they didn’t bother reading the text on the installer.

So why not just have a 1-click installer? One click is just enough to let those of us that cares click the Advanced button.

]]> By: Jostein http://blog.mozilla.com/metrics/2009/03/31/why-people-dont-install-firefox-part-i/comment-page-1/#comment-98533 Jostein Thu, 02 Apr 2009 14:48:56 +0000 http://blog.mozilla.com/metrics/?p=491#comment-98533 I think some people get a little frightened when they first click download, then open/save, then yes and ok etc, and then next, next, next, next. To some people I think it feels like the software they're trying to install isn't even really confident in itself. It's like they get this "sign" something could be wrong. I also thing some people experience all this clicking really as "Are you sure?" questions. When there are too many it makes them uncomfortable. So make the Installer "know" that when it is started it is supposed to just get on with it - get rid of all the clicks. I think some people get a little frightened when they first click download, then open/save, then yes and ok etc, and then next, next, next, next. To some people I think it feels like the software they’re trying to install isn’t even really confident in itself. It’s like they get this “sign” something could be wrong. I also thing some people experience all this clicking really as “Are you sure?” questions. When there are too many it makes them uncomfortable.

So make the Installer “know” that when it is started it is supposed to just get on with it – get rid of all the clicks.

]]> By: Jostein http://blog.mozilla.com/metrics/2009/03/31/why-people-dont-install-firefox-part-i/comment-page-1/#comment-98532 Jostein Thu, 02 Apr 2009 14:42:02 +0000 http://blog.mozilla.com/metrics/?p=491#comment-98532 Why have so many steps in the first place? After the installer has been started it should just install the damn thing. :-) I'm actually serious. Ok, maybe 1 step: either click Install or Advanced. For those that wants to set where to put shortcuts etc. right away. So my thought: Just get rid of the whole install wizard thinking and just get on with it. :-) Why have so many steps in the first place? After the installer has been started it should just install the damn thing. :-) I’m actually serious. Ok, maybe 1 step: either click Install or Advanced. For those that wants to set where to put shortcuts etc. right away.

So my thought: Just get rid of the whole install wizard thinking and just get on with it. :-)

]]> By: Dan http://blog.mozilla.com/metrics/2009/03/31/why-people-dont-install-firefox-part-i/comment-page-1/#comment-98072 Dan Wed, 01 Apr 2009 00:26:40 +0000 http://blog.mozilla.com/metrics/?p=491#comment-98072 Can you remind us please how exactly it is that you know whether or not someone who has downloaded Firefox has installed it? Can you remind us please how exactly it is that you know whether or not someone who has downloaded Firefox has installed it?

]]> By: Simon http://blog.mozilla.com/metrics/2009/03/31/why-people-dont-install-firefox-part-i/comment-page-1/#comment-98066 Simon Tue, 31 Mar 2009 22:56:27 +0000 http://blog.mozilla.com/metrics/?p=491#comment-98066 Important as it is to gather information, try not to be too annoying about it. If I see a popup like that, my response will be an irritated "stuff off and let me get on with what I'm doing!" Important as it is to gather information, try not to be too annoying about it. If I see a popup like that, my response will be an irritated “stuff off and let me get on with what I’m doing!”

]]> By: Kurt http://blog.mozilla.com/metrics/2009/03/31/why-people-dont-install-firefox-part-i/comment-page-1/#comment-98052 Kurt Tue, 31 Mar 2009 19:55:14 +0000 http://blog.mozilla.com/metrics/?p=491#comment-98052 I know there will be a post on this but I'm itching to know the responses. I know there will be a post on this but I’m itching to know the responses.

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