Improvements Have Arrived at Firefox.com

Previously, we’ve briefly touched on our long-term roadmap for optimization of Mozilla’s web sites and our users’ experience on them. There are many facets of “optimization”, from design related decision making processes, to improved user experiences, to improved download conversion rates. As an early step in our longer term plan, David Rolnitzky recently led an effort tackling one significant low hanging fruit – providing relevant content to visitors of the main Firefox product page based on their browser.
Prior to running this test, we saw about 400,000 daily visits to this page, about 75% of whom were on another browser (e.g., IE) and about 25% of whom were existing Firefox users. Delivering tailored content to IE visitors and a different set of content to existing Firefox users seems intuitive, right? Based on David’s findings, visitors to the test pages agreed. The download conversion rate of IE visitors increased slightly, and the experience of existing Firefox users seemed to improve as well. The ultimate impact? An improved web site experience for upwards of two million users (new or existing) annually.
Please check out David’s post and let us know what you think.
3 Comments to “Improvements Have Arrived at Firefox.com”
Post comment
Recent Posts
- Why People Don’t Upgrade Their Browser – Part III
- Better Crash Trending – A Test Pilot Proposal
- People in France and Australia Are Also Switching Browsers
- People in Germany Are Switching Browsers
- Internet Usage in Haiti
- How Users Open New Empty Tabs
- The Long Tail of Firefox Use
- 40% Firefox Growth in 2009
- 55% of New Users Install Old Versions of Firefox
- Firefox’s Improving Stability
Archives
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007

Ken Kovash

I tried speaking with you thru a blog comment – yes I know not the greatest place to get noticed, but I don’t have any alternatives to speaking with you especially since #metrics requires a password & you don’t have a contact email in your About section….
Anyway, my comment:
http://blog.mozilla.com/metrics/2009/03/31/why-people-dont-install-firefox-part-i/#comment-103634
Why does my computer keep crashing and states firefox.exe is the promblem,I tried everything including sending errors and never receive any replies..can you help or not..
I allowed your ‘friends’ to install “speedup”. WHAT a mistake. It stops my computer. It locks up my computer. HOW do I get RID of this mess. I trusted your good name but I found I was deceived.