Comments on: Firefox is Green

By: NomadDNA

NomadDNA — Tue, 04 Aug 2009 14:52:56 +0000

Did you run chi square tests to see if these findings are statistically significant?

Are there other variables that might explain this 1% increase?

Is it possible that there was no *scientifically* significant explanation for this small increase in conversions?

By: bill

bill — Tue, 28 Jul 2009 19:36:16 +0000

Sounds a little bit like the sort of thing invasive adverts on the web try to do. Gradually refining the design in order to make people click, irrespective of the content. Is this really the way Firefox wants to gain market share?

By: Retnuh66

Retnuh66 — Tue, 28 Jul 2009 17:41:30 +0000

This might just be me being used to installing add-ons, but the green to me looks more like a button I can just press and it automatically does everything for me. Even though I know it doesn’t, it just give me the impression of being much simpler and easier.

By: Elizabeth

Elizabeth — Mon, 27 Jul 2009 05:54:42 +0000

Well,I believe all this tests shows that more people are looking at Firefox as an alternative browser The purple colour looks out of place. Yes, the green is inviting

By: Andrew

Andrew — Fri, 24 Jul 2009 21:29:34 +0000

The green seemed to be the most inviting to me. Blue looked like an unstable and unreliable button. Purple was intimidating. Orange actually looked decent but it looked too much like the Firefox icon.

By: KatieK

KatieK — Thu, 25 Jun 2009 01:51:44 +0000

I’m surprised you tested the purple button – it looks so out of place. I’d love to see the results of a multivariate test including the button text, headline and testimonial – segmented by browser.

By: Cultural Multivariat

Cultural Multivariat — Tue, 23 Jun 2009 11:32:50 +0000

Interesting finding especially that everyone seems to be advocating red buttons as all times winners. Any comments on that? Did you consider testing a red button?

Similarly to Alex, I would also be interested if there are geographical/cultural differences in colour preference.

By: Gervase Markham

Gervase Markham — Mon, 22 Jun 2009 08:39:07 +0000

I think this may be related to the fact that “big and green” is becoming the standard for download buttons. I don’t know whether we drove this trend or rode it, but it’s there. download.com uses green, for example.

By: AndersH

AndersH — Sun, 21 Jun 2009 10:38:06 +0000

> I believe that text is only served to IE6 users [...]

Using IE7 (and clearing the accept-languages header) I also get redirected to that page from getfirefox.com, but then again IE7 was released in 2006 ( http://en.wikipedia.org/wiki/IE7 ). Let’s just hope the page is not served to IE8 users.

By: mark

mark — Sat, 20 Jun 2009 22:23:24 +0000

>I believe that text is only served to IE6 users, although I could be wrong.
———
I can confirm that. Recently cleaned house, reformatting my PCs and reinstalling everything. Firefox shows a different page to IE users (the one pictured above) and Chrome users.