November, 2009


30
Nov 09

Website Testing is Here!

This fall, we implemented a website optimization solution and our early results are outstanding!

results

Our first two A/B tests have seen double-digit engagement improvements — 33% on the First Run page and over 50% on the What’s New page (more analysis later this week). Thanks to Sean Martell and the Labs team for the creative changes you see above.

In the past, we have occasionally conducted website experiments and discussed our goals and our resulting insights. Look for the pacing to change. Moving forward, website optimization will be a continuous, long term activity within the Mozilla community. For example, we will be running at least two website experiments at all times – beginning with our top touch points. The Firefox Update page (“What’s New”), the Getting Started page, as well as the Support and Add-ons hompages are just a few of our top priorities.

If you have any experiment ideas, please leave them in the comments. Or, better yet, fill out this form, which we review weekly.


27
Nov 09

What People Say After a Firefox Update

Like last time, let’s start with the punch line:

  • People love Firefox!
  • People are also notably frustrated with two experiences – (1) Firefox crashing too often, and (2) Firefox not saving their settings (e.g., home page)

These insights were arrived at via our current user outreach efforts.  When people visit the Firefox “Whatsnew” page – which users automatically hit after each Firefox update – they have the option of providing feedback and comments.  More than 16,000 people have been kind enough to provide feedback over the past six weeks.  If you’re curious how this works from the user’s perspective, click here to the Fx3.5.4 whatsnew page and then click on the orange feedback button.

Here’s a breakdown of what has recently been on the mind of users:

whatsnew_pie_chart

We previously shared analysis of comments from people visiting the Firstrun (installation) page, and the chart above looks somewhat similar.  The fact that so many people made a point of saying something positive is amazing!

On the other hand, there is one negative item that we first took note of last time.  A significant number of people left a comment along the lines of, “why does this page open every time I open Firefox?  Please get rid of it.  I previously set my home page and Firefox won’t save the setting.” On the plus side, we have already taken this insight and turned it into action.  The Firefox team has prioritized a fix via bug 495735, and it should ship it in the next release of Firefox.

Lastly, there was one other group of people who were particularly frustrated.  For each of the groups in the pie chart above, we can also look at their average satisfaction score (scale of 1 to 5):

whatsnew_satisfaction

Fortunately, the crashiness of Firefox is a known issue, and making Firefox less crashy has been a top priority for the Mozilla community in recent months.  Given our current focus in this area, I would guess that if we rerun this same user outreach program a few months from now, we’d see that green pie slice either dramatically shrunk or completely eliminated.


23
Nov 09

Firefox Metrics – More Community Focused

Over the years, the Mozilla Metrics team has been wanting to be more open with our data.  We have some key metrics related to Firefox downloads and daily usage and our idea has been to make this data open to the entire community (and more broadly, to the entire outside world, e.g., for university researchers to use).

As an early step in that process, we’ve come upon one specific area where being more open should prove helpful.  Working with Seth Bindernagel and the l10n team, we’ve created a set of custom reports that will be provided to Firefox localizers on a regular basis.  The reports were recently launched and Seth has a full write-up highlighting the key components (e.g., locale and geo interactions).  As an example, below is a portion of what pt-PT localizers receive.

localizer_report2

Thanks to Pedro Alves and Seth, among many others, for their hard work.


19
Nov 09

Is Firefox Approaching 50% Market Share?

At least in one large region of the world, the answer is “yes”.

The folks at Gemius have been kind enough to aggregate their individual country data (e.g., www.en.ranking.pl/) into a single view across their entire sample – a sample totaling more than 60 Billion page views each month.  For an overview of the various market share providers and their samples, please read here.

We’ll eventually look to expand the conversation around this data, but for now, we’ll highlight just one breathtaking view.  The chart below shows weekly browser market share data since the beginning of 2007 and it includes aggregated data from across nine countries – Czech Republic, Bulgaria, Estonia, Hungary, Lithuania, Latvia, Poland, Russia, and Ukraine.

gemius_aggregate


10
Nov 09

What People Say After Installing Firefox

Let’s start with the punch line:

  • People love Firefox!
  • There is a small segment of existing users running into a particular problem – Firefox is not saving their preferences

Taking a step back, let’s walk through how we arrived at these findings.  We previously described our efforts integrating user outreach into mozilla.com.  For this post, we’re going to focus just on comments left by users during their visit to the Firefox “First Run” page, which brand new users hit upon downloading/installing Firefox for the first time (analysis of the Whatsnew and Getting Started pages will soon follow).

About 1,200 people left feedback over the past month, and below is a breakdown of the feedback.  If you’re curious how this worked from the user’s perspective, click here to the firstrun page and then click on the orange feedback button.

firstrun_pie_chart

So, overall, the feedback looks really amazing.  For such a high percentage of people to go out of their way to say something positive is incredible.

On the downside, there were two issues identified by users that we weren’t previously aware of:

  1. Many people complained about the open video freezing.  I’m not sure exactly what the issue is, but we can note that the next version of this page (for Fx3.6) will not include the same video.
  2. Perhaps more critically, many users talked about their frustration around Firefox not saving their settings.  The most common comment was along the lines of, “why does this page open every time I open Firefox?  Please get rid of it.  I previously set my home page and Firefox won’t save the setting.” In addition, some people noted other preferences/settings not saving – add-ons, personas, favorites and bookmarks.

How do we know that this latter group of users is frustrated?  In addition to reading their actual comments, we can also look at the average satisfaction score (scale of 1 to 5) left by users in each feedback group.  The findings are below… it’s pretty clear that this group, with a satisfaction score of 1.9, has been feeling extremely frustrated.

firstrun_satisfaction

What’s the good news?

Thanks to this insight, we’ve been able to prioritize a fix via bug 495735, and we’re hoping to ship it in the next release of Firefox!  Thanks to Dietrich Ayala, Mats Palmgren, the Firefox team, and several others for making this happen.


9
Nov 09

Firefox Hits 25% Market Share on its Birthday

At the very same moment in time that Firefox celebrates its 5th birthday, Firefox has also surpassed 25% worldwide market share for the very first time.   This news comes from Net Applications’ report for the week of November 1st (their weekly data requires a subscription).

Congrats everyone!

For those interested in “before and after” pictures, below is one way to visualize the browser market share landscape (based on Net Applications’ data).

fiveyears_bday