Website Testing is Here!
Blake Cutler 
This fall, we implemented a website optimization solution and our early results are outstanding!
Our first two A/B tests have seen double-digit engagement improvements — 33% on the First Run page and over 50% on the What’s New page (more analysis later this week). Thanks to Sean Martell and the Labs team for the creative changes you see above.
In the past, we have occasionally conducted website experiments and discussed our goals and our resulting insights. Look for the pacing to change. Moving forward, website optimization will be a continuous, long term activity within the Mozilla community. For example, we will be running at least two website experiments at all times – beginning with our top touch points. The Firefox Update page (“What’s New”), the Getting Started page, as well as the Support and Add-ons hompages are just a few of our top priorities.
If you have any experiment ideas, please leave them in the comments. Or, better yet, fill out this form, which we review weekly.
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Recent Posts
- Why People Don’t Upgrade Their Browser – Part III
- Better Crash Trending – A Test Pilot Proposal
- People in France and Australia Are Also Switching Browsers
- People in Germany Are Switching Browsers
- Internet Usage in Haiti
- How Users Open New Empty Tabs
- The Long Tail of Firefox Use
- 40% Firefox Growth in 2009
- 55% of New Users Install Old Versions of Firefox
- Firefox’s Improving Stability
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