December, 2009

Uncategorized — 3 Comments
31
Dec 09

Mozilla.com By the Numbers

Mozilla.com occasionally breaks into the top 50 websites worldwide. This single domain, however, fails to capture Mozilla’s full web presence. Below, I have plotted two metrics, pages views (x-axis) and page views per visit (dot size), across our most popular domains.

Screen shot 2009-12-31 at 1.50.57 PM

Mozilla.com appears on top, accounting for nearly half of our total page views. This picture, however, is deceptive. Three product pages–the Update page, the First Run page, and the Getting Started page–account for 80% of Mozilla.com’s traffic.

To more clearly illustrate the relative popularity of our websites, I plotted these three sites separately from their domain. After doing so, a surprising picture emerges!

mozilla-snapshot

Addons.mozilla.org becomes our most popular website, garnering over three times the page views of Mozilla.com. Mozilla-europe.org, similarly, rises in relative popularity, receiving 1/3 the page views of Mozilla.com. A few additional highlights:

* Together, Mozilla’s websites receive 700 million page views per month
* MDC, Spreadfirefox.com, and the Creative Collective are our most engaging pages

Next, I’ll examine our most highly trafficked pages and suggest areas to focus our optimizations efforts. Know a Mozilla web page you’d like to change? Leave your suggestions in the comments.

plans / results — 3 Comments
9
Dec 09

Let’s Help Beginner Users of Firefox

Each month nearly 40,000,000 people click on this button within Firefox:

bookmark_toolbar_v2

And then land here:

gettingstarted_page

From past analysis, we know there are many unknowns about this user interaction.  For example, what are a user’s expectations upon landing here? and why do so many people instantly leave the page without clicking anything?

To help address some of these unknowns, we recently extended our user outreach efforts to this page, providing users with the option of leaving feedback.  (We previously discussed our current user outreach program in relation to both the Firefox install and update experiences.)  More than 4,000 people have provided feedback over the past two months (to see how, click here and then click the orange feedback button), and below is high-level breakdown of those comments:

gettingstarted_pie_chart

Next, and perhaps most importantly, we can also see the “satisfaction” score given by each of the cohorts above (scale is 1 to 5):

gettingstarted_satisfaction

Given this information, a couple things seem abundantly clear:

  • Of the 40,000,000 people arriving at this page, many are beginner or newbie users of Firefox, or of the internet/computers more generally
  • This cohort of people is left feeling dissatisfied with the experience we provide them

So, how can we take these insights and turn them into action?

First, we’ll plan to make this page a part of our optimization roadmap where we’ll be able to experiment with radical new concepts, while also considering how this touch point fits in with the broader Firefox user experience.  In the nearer term, though, we should probably consider some quick and easy wins as a temporary band-aid.  Would adding a Firefox Support related element (example below) suffice?

gettingstarted_sumo