We’ve talked a lot here lately about the proliferation of Firefox usage around the world and about the early adoption of Firefox 3. Today, something combining both of these subjects was announced – Download Day.
The coolest thing to watch is the interactive map. You can see the number of pledges grow by the minute, and [...]
What attributes of a browser are most important to a prospective user when he/she is considering downloading a new browser?
This is a question we’ve set out to answer. For marketing purposes, for example, this type of knowledge could be tremendously useful for Mozilla. One of the key learnings that any student takes away from business [...]
As we approach the official release of Firefox 3, I thought it’d be an interesting thought exercise to start considering what life will look like shortly after that special day. In other words, where will the Mozilla community see itself one month after launch, e.g., what will the adoption picture look like?
One approach would be [...]
We’ve known for a long time that several Firefox product pages (e.g., download.html) are closely tied with the Firefox user experience. What we didn’t previously know is exactly how closely our community’s interaction with www.mozilla.com speaks to Firefox’s global reach. As recently mentioned, we’ll soon have a much more structured dialogue around the international impact [...]
In thinking about broad questions such as “how do people use the internet?”, one very simple and curious problem solving approach would be considering how usage of the internet fluctuates (e.g., over time, by country, by web site, by segment of users, etc.). Whether the cause is something as simple as seasonal patterns (e.g., perhaps [...]
Last week, a group of Stanford students delivered their senior project and presentation, titled “Mozilla World” (previously introduced here). In short, their project is part of a broader effort at Mozilla to better understand the international dynamic of Firefox usage and the user experience. We hope to eventually share some of the details of their [...]
Perhaps one of the business world’s easiest arenas for running experiments is online advertising (e.g., pay-per-click search advertising). With the click of a button, you can easily vary one of many variables – messaging, keywords, budget, etc. – to instantly understand its effect.
Over the past couple of months, I’ve been collaborating with David on [...]
When Mozilla distributes the latest version of Firefox, there is this idea of “the funnel” – of people who come to Mozilla.com to download Firefox, what pain points might they be experiencing along their path to becoming an initial or regular user? At its widest section, the funnel consists of all the visits to www.mozilla.com. [...]
