plans
Does Mozilla Champion the Voice of Firefox Users?
While presenting at and attending the eMetrics conference a couple months back, I noticed one concept heavily emphasized by several presenters — “Voice of the Customer.” Several leaders within the analytics world were able to show how they’ve transformed their organizations and industries by allowing “Voice of the Customer” to drive most actions and... »
Places Stats – Analysis in the Open
I was excited to see Andy Edmonds’ post yesterday about Places Stats. It’s not every day that we see someone in the Mozilla community talking about R, a popular statistical package. Places is described as “a system for storing bookmarks, history, and other user information about the Web, intended to improve developer access to this... »
Just Launched – the New Firefox Uninstall Survey
When we first started talking about the Firefox Uninstall Survey last year, we introduced it with this: The world of Mozilla includes many Firefox related feedback mechanisms. Crash reporting, bugzilla and spreadfirefox.com represent a few such examples. Another feedback mechanism is the Firefox uninstall survey. When a Firefox user (Windows XP only) decides to uninstall... »
Mozilla as a Data Driven Community
I wanted to share my slides from last week’s analytics discussion at the Mozilla all hands meeting. With those in attendance, we were able to successfully identify several ways in which the metrics team can be working in closer collaboration with other teams across Mozilla. In addition, here are a few points of context... »
Improvements Have Arrived at Firefox.com
Previously, we’ve briefly touched on our long-term roadmap for optimization of Mozilla’s web sites and our users’ experience on them. There are many facets of “optimization”, from design related decision making processes, to improved user experiences, to improved download conversion rates. As an early step in our longer term plan, David Rolnitzky recently led... »
Why People Don’t Install Firefox – Part III
In Part I we discussed a framework around understanding the Firefox user experience at the moment a person installs Firefox. In Part II we walked though our recent initiative – soliciting feedback from users when canceling out of the installer – and provided some high-level results. With Part III we now want to dive... »
More Improvements Coming to Firefox Web Sites
Last fall we initiated the first ever multivariate optimization testing at www.mozilla.com. At the time, we drew the following conclusion from one of our tests: How does this change our business/creative decision making? As some of us already guessed, it appears that it’s the download button itself that matters most here. Thinking about the size, shape,... »
Improving the Experience of Installing Firefox
When we last left off, we described an upcoming change to the Firefox installer – those users canceling out of the process (via en-US downloads initiated at www.mozilla.com) will be able to leave feedback if they’re interested: Those checking the check box and clicking “Yes” will see the following feedback form open: This form is hosted... »
Does Installing Firefox Make a Person Feel Happy or Sad?
We’re obsessed with improving a person’s experience with Firefox at every turn, from finding Firefox, to downloading/installing Firefox, to actually using Firefox, to uninstalling Firefox. With an upcoming initiative, we’ve set out to improve the user’s experience at one specific moment in time – the installation process. We know that about one in every... »
How Do Firefox Users Use Firefox Support?
We recently took a look at one of the most critical activities within the Mozilla community – Firefox Support (support.mozilla.com). In that initial discussion, we investigated how Firefox users get to SUMO in the first place. Next, we want to consider the most common ways that users interact with the site once... »