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User Outreach Coming to mozilla.com
We’ve been spending some energy in recent months to better integrate user feedback into the Firefox user experience, including the installation experience and Firefox Support experience. Given those insights and successes, we’re now planning to integrate user feedback into mozilla.com. Why is this important? It provides users with an opportunity to share their praise/criticism or... »
Usability Research – Spectator and Test Pilot
Last year, the metrics team launched Spectator, a Firefox extension that collects data about how Firefox is used (thanks Polvi!). Spectator was an early iteration of a broader platform recently launched by Mozilla Labs – Test Pilot. Test Pilot is designed to enable UX and product folks to test very specific hypotheses and questions... »
Helping People Upgrade Flash
As mentioned by Johnathan, with last week’s 3.5.3 and 3.0.14 releases, Mozilla started warning users if their version of Flash is out of date. Coupling the following two facts tells us that such an effort has a chance at making a significant impact with overall internet safety. 99% of internet users (desktop) have Flash. The... »
Why People Don’t Upgrade Their Browser – Part I
Back in May, we launched one final push to migrate Fx2 users to Fx3 via a major update (MU). At the time, 10% of Firefox users were still on Fx2. If you’re curious about the results of that push, that 10% was down to 8% a couple weeks later. Aside from these results, there... »
Cats Love Firefox Support
Let’s start with the punch line – roughly 50% of people arriving at Firefox Support (support.mozilla.com) do so accidentally. And yes, cats are a common culprit! Below is the story of how we arrived at this insight. The metrics and SUMO teams have been working hard to better understand the traffic at support.mozilla.com and users’... »
People in Vietnam Love Firefox 3.5
With the recent launch of Fx3.5, we wanted to take a quick look at adoption patterns across the globe. With the chart below, we took the number of Fx3.5 users in each region over the past week and divided it by the total number of Firefox users (all versions) in each region over the... »
Does Mozilla Champion the Voice of Firefox Users?
While presenting at and attending the eMetrics conference a couple months back, I noticed one concept heavily emphasized by several presenters — “Voice of the Customer.” Several leaders within the analytics world were able to show how they’ve transformed their organizations and industries by allowing “Voice of the Customer” to drive most actions and... »
Just Launched – the New Firefox Uninstall Survey
When we first started talking about the Firefox Uninstall Survey last year, we introduced it with this: The world of Mozilla includes many Firefox related feedback mechanisms. Crash reporting, bugzilla and spreadfirefox.com represent a few such examples. Another feedback mechanism is the Firefox uninstall survey. When a Firefox user (Windows XP only) decides to uninstall... »
Mozilla as a Data Driven Community
I wanted to share my slides from last week’s analytics discussion at the Mozilla all hands meeting. With those in attendance, we were able to successfully identify several ways in which the metrics team can be working in closer collaboration with other teams across Mozilla. In addition, here are a few points of context... »
Why People Don’t Install Firefox – Part II
As we described a few days ago, we recently shipped a modified version of Firefox with a different installer – one allowing users to leave feedback upon canceling. In Part II of this series, we want to outline exactly what users saw and share some high-level findings. An examination of users’ written feedback –... »