We’ve previously talked extensively about one of Mozilla’s core marketing tactics - search engine marketing. One of the questions we always come back to is: “what macro level effect does this activity have?” In other words, we know this channel is driving clicks and Firefox downloads every day, but is this effort actually aiding [...]
We’ve previously talked about search engine marketing as one of the key marketing efforts here at Mozilla. Those previous analyses have pointed to experiments we’ve performed that helped increase our efficiency by approximately 50% earlier this year (that’s pairing a reduction in total spend with an increase in total clicks). While those are some [...]
Following up on his initial analysis of Download Day pledge data, Ehsan Akhgari created a dashboard to visually interpret the data in real-time. The example below shows Poland as the tan-orange line and Brazil as the blue-teal line. I’m impressed!
Hats off to community member Ehsan Akhgari for his awesome analysis of our Download Day pledge data (it far exceeds my feeble attempt). Not only is Ehsan’s analysis updated in real-time, but he’s also made the source data available for other community members to work with and build on his ideas. Great job!
What attributes of a browser are most important to a prospective user when he/she is considering downloading a new browser?
This is a question we’ve set out to answer. For marketing purposes, for example, this type of knowledge could be tremendously useful for Mozilla. One of the key learnings that any student takes away from business [...]
We’ll eventually be talking a lot more about this, but for today, I wanted to present one slice of data that got me excited. Mozilla recently implemented Omniture as our web analytics solution for www.mozilla.com and we’re just starting to poke around in understanding how Firefox users interact with our web site. As an example, [...]
We just want to give an appreciative acknowledgment to Google AdWords for a recent change to their policy regarding display URL’s. While we’re most excited about how this rule change is a big win for most businesses and all consumers, we thought it might be interesting to describe the impact from Mozilla’s perspective. In short, [...]
John Lilly recently wrote an excellent post about our passion around the Firefox user experience. I wanted to spend a few minutes talking about how this same mission applies to marketing and analytics at Mozilla. Perhaps a story would be a good way to start this discussion…
Yesterday, I spent some time on Google’s [...]
Schrep recently wrote an excellent post providing an introduction to the extent of Firefox usage worldwide. In his analysis, he shows that 71% of Firefox users are located outside the United States! Moreover, this percentage is growing by day.
In an effort to provide the best possible support to Firefox users around the globe [...]
Previously we wrote about “the funnel“, and our desire to better understand how a download becomes an active and long-term Fx user. There, we suggested a way to measure this with some degree of accuracy, and since launching the project, we are now at the point of digging through the data seeking findings. Before presenting [...]
