process
Why People Don’t Install Firefox – Part I
Installing a piece of software can be a challenging process for the typical person to traverse. For example, with Firefox, we know that each day there are more than 50,000 people who fall into the following group – they complete the download process (receive the full data/file), but don’t then complete their installation of... »
More Improvements Coming to Firefox Web Sites
Last fall we initiated the first ever multivariate optimization testing at www.mozilla.com. At the time, we drew the following conclusion from one of our tests: How does this change our business/creative decision making? As some of us already guessed, it appears that it’s the download button itself that matters most here. Thinking about the size, shape,... »
Improving the Experience of Installing Firefox
When we last left off, we described an upcoming change to the Firefox installer – those users canceling out of the process (via en-US downloads initiated at www.mozilla.com) will be able to leave feedback if they’re interested: Those checking the check box and clicking “Yes” will see the following feedback form open: This form is hosted... »
Does Installing Firefox Make a Person Feel Happy or Sad?
We’re obsessed with improving a person’s experience with Firefox at every turn, from finding Firefox, to downloading/installing Firefox, to actually using Firefox, to uninstalling Firefox. With an upcoming initiative, we’ve set out to improve the user’s experience at one specific moment in time – the installation process. We know that about one in every... »
How Do Firefox Users Use Firefox Support?
We recently took a look at one of the most critical activities within the Mozilla community – Firefox Support (support.mozilla.com). In that initial discussion, we investigated how Firefox users get to SUMO in the first place. Next, we want to consider the most common ways that users interact with the site once... »
Interacting with One of the Web’s Most Popular Pages
By far the most visited page across Mozilla’s web sites is the “whatsnew” (or update) page. Each time there’s a release (e.g., 3.0.6), users automatically get updated to the latest version of Firefox, and as part of that process, the user’s browser shows the following page: So, what makes us think this might be one... »
Improving the Firefox Experience – 84,000,000 Users at a Time
When we recently shared an overview of the traffic to www.mozilla.com, we noted one item that stood out – the relatively high volume of traffic to the Getting Started page. Digging into the data, we wanted to understand the typical user experience with this page. In other words, why do users come to it? How... »
Analytics and Firefox Support
Over the past year, SUMO (also known as Firefox Support, Firefox Help, or support.mozilla.com) has grown into one of the most critical activities within the Mozilla community. David Tenser and the SUMO group have done a stellar job of maintaining a SUMO metrics report, and to complement that, I’ve recently been talking with David... »
Some Firefox Users Still on Fx2
While adoption of Firefox 3 continues to grow at a breakneck pace, we have continued to notice one other interesting trend – some Firefox users are still on Fx2. Fortunately, the vast majority of Firefox users are always on the latest version of Fx3, and we’ve seen some great strides in recent months thanks... »
We shipped funnelcake03
We recently reinitiated our Funnelcake experiment on November 18th from 00:00:00 – 23:59:59 PST. As you may recall from last year’s effort, we: introduced the technical aspects behind it reviewed several key findings (e.g., the Firefox “Funnel Factor”) highlighted some longer-term implications Before we soon publish our latest findings, I want to take an opportunity to briefly articulate... »