Yesterday Mozilla launched Fashion Your Firefox, a simple Web application that customizes your Firefox browser based on your interests and online activities. The launch coincided with an event in New York City, which featured Mozilla and a handful of add-ons included in Fashion Your Firefox presenting their capabilities.

Fashion Your Firefox has been well received in the press, with more than 20 articles in the past 24 hours. Reporters have commented on how Fashion Your Firefox has simplified the add-on market overall, as well as included how Firefox just reached the 1 billion mark for add-on downloads.  

Messaging has been strong around how add-ons are now more accessible to the “average” user. As VentureBeat’s Anthony Ha states, “Fashion Your Firefox could be a good introduction for users who want to dip their toes into the add-on world. They can find and download some of the best offerings, then if they like their improved improved browsers, they can go elsewhere to dig deeper.”

U.S. coverage highlights include: CNet, ComputerWorld, Lifehacker, PC Magazine, VentureBeat, Wall Street Journal Blog and Wired.

International coverage highlights include:

Spain: VnuNet, LaFlecha, Gen Beta, Visual Beta

Poland: PC Format, PC World, VBeta, NextMag, ZioBudda

UK: Stuff.tv, Pocket-Lint, Webuser, Digital Trends, Mobile Whack

Italy: HWGadget.com, VitaDigitale, Il Bloggatore, MyTech