On March 31 Mozilla announced new designs for the Mozilla Firefox web browser by leading fashion, cause, sports and music brands. Personas has been building on the momentum it has built from its inception in 2007 in Mozilla Labs, with hundreds of designs from a growing community of artists and designers. Personas continues to grow to enable people to easily make their browsing experience more fun and personal.

Mozilla issued a press release announcing its work with a number of brands. Public feedback toward Personas as a simple and fun consumer tool to customize your Firefox has been largely positive. Some have been of the opinion that Mozilla should focus on improving the technical capabilities of Firefox instead of these “fun” tools, though, our main goal here was to introduce Personas to mainstream consumers.

As Kevin Purdy from Lifehacker notes, “Skinning Firefox for a new look doesn’t exactly add much productivity to your browsing day, but if you’re going to seek out that complete desktop theme feel, GetPersonas makes it seriously simple.”

Coverage highlights include:

US

Lifehacker, PC Pro, TechCrunch and CNet

Germany

Chip, Chip’s “20 favorite Personas”, ComputerBild, PcWelt, Heise

Spain

20minutos

Italy

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