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	<title>seth's blog &#187; getting started</title>
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		<title>Does localizing the Getting Started page lead to a better end-user experience for Firefox?</title>
		<link>http://blog.mozilla.com/seth/2009/06/17/does-localizing-the-getting-started-page-lead-to-a-better-end-user-experience-for-firefox/</link>
		<comments>http://blog.mozilla.com/seth/2009/06/17/does-localizing-the-getting-started-page-lead-to-a-better-end-user-experience-for-firefox/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 00:39:01 +0000</pubDate>
		<dc:creator>seth bindernagel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[addons.mozilla.org]]></category>
		<category><![CDATA[dictionary]]></category>
		<category><![CDATA[getting started]]></category>
		<category><![CDATA[planet]]></category>
		<category><![CDATA[web l10n]]></category>

		<guid isPermaLink="false">http://blog.mozilla.com/seth/?p=477</guid>
		<description><![CDATA[Have you had a chance to look at the Getting Started page lately?  I really like the design, interaction, and contents of the page.  Each localized version has a Work, Learn, Play, and Connect section where we feature websites or add-ons for end-users to check out.  That&#8217;s right, each l10n team works with the l10n-drivers [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Does localizing the Getting Started page lead to a better end-user experience for Firefox?", url: "http://blog.mozilla.com/seth/2009/06/17/does-localizing-the-getting-started-page-lead-to-a-better-end-user-experience-for-firefox/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Have you had a chance to look at the <a href="http://en-us.www.mozilla.com/en-US/firefox/central/" target="_blank">Getting Started page</a> lately?  I really like the design, interaction, and contents of the page.  Each localized version has a Work, Learn, Play, and Connect section where we feature websites or add-ons for end-users to check out.  That&#8217;s right, each l10n team works with the l10n-drivers to determine the best local services to feature on this page.  Subsequently, the l10n-drivers team has compiled research on websites and services that are popular in roughly seventy-five local markets.  Not every locale has a robust set of local services, so sometimes the en-US defaults ship.  But, I really believe this page can be a critical step in helping users optimize their experience on the Web.</p>
<p>Here&#8217;s a little anecdote on why I believe that.</p>
<p>Although it may be known by some, we try to ship each localized version of Firefox with a language dictionary so users can have the same spell-checking functionality in their native language that en-US users have when writing web mail, blogs, or whatever.  Sometimes, licensing issues determine if we can <a href="https://wiki.mozilla.org/L10n:Dictionaries" target="_blank">ship Firefox with a particular dictionary</a>.  If an open source license prevents us from shipping that dictionary, the dictionary still can be created as an add-on and offered to end users from <a href="https://addons.mozilla.org/en-US/firefox/browse/type:1/cat:37" target="_blank">our Add-ons website</a> via the Getting Started page.</p>
<p>This was the case in Denmark.  When a license prevented a dictionary from shipping, our localizers thought creatively and suggested that we feature the Danish add-on on the Getting Started page.  The experiment resulted in a bit of a surprise.  The link became the most popular click-through on the page!  See the attached image I mocked up.</p>
<p><a title="Danish Getting Started page by bindernagel, on Flickr" href="http://www.flickr.com/photos/70861572@N00/3636480299/"><img src="http://farm4.static.flickr.com/3616/3636480299_71c8cc67cd.jpg" alt="Danish Getting Started page" width="477" height="500" /></a></p>
<p>The above image is a &#8220;<a href="http://en.wikipedia.org/wiki/Heat_map" target="_blank">heat map</a>&#8221; from the month of May that shows total number of user clicks and the ranking of those links out of the total number of points of interaction on the page.  You can see that <em>the dictionary ranked one out of twenty-eight with 2,216 clicks</em>.  I&#8217;d like to think that over 2,000 users added the dictionary after clicking.  When you check <a href="https://addons.mozilla.org/da/firefox/addon/3596" target="_blank">the download statistics on the add-on&#8217;s page</a>, you can see that it is quite popular.</p>
<p>Where else could we see this benefit to dictionaries?  I suspect that it would be useful to present dictionary add-ons on the Getting Stared pages where bilingual users are prevalent.   Don&#8217;t hesitate to make the suggestion to us and we&#8217;ll make the change if feasible.  And, if you are a localizer who faces a licensing conflict with a dictionary, please let us know.  Let&#8217;s put it on the Getting Started page.</p>
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