but, I forgot to tag my last three blog posts so that they showed up on planet.  I think the new Word Press interface overwhelmed me, leaving me a bit clumsy.

Here are the links with quick descriptions:

• A post from May 12 about the Screencast Contest…please read it!  I talk a bit about why I think this contest is important…
  
• A post from May 21 showing a few localization video demos from Translate.org.za… You might have seen this because Brian King blogged about it here.
  
• My day yesterday (May 27) at the Net Squared conference. You may have seen this one because I re-planeted it today.

I’ll spend the rest of the afternoon learning the ins-and-outs of the interface.  (It’s not that hard, Seth, comeon!!)

Some of the projects I met:

• Maplight.org – brings together campaign contributions and how legislators vote, providing an unprecedented window into the connections between money and politics.
• reframe it.com – a web browser plug in that creates a space for comments in the right hand margin beside any web page.
• OpenCongress – brings together official government data with news coverage, blog posts, comments, and more to give you the real story behind what’s happening in Congress.
• HealthyCity.org – improves the ability of low-income, underserved children, adolescents, and their families to access services and advocate for critical resources in their communities.
• The Genocide Intervention Network – empowers individuals and communities with the tools to prevent and stop genocide.

All of the organizations participating can be found here.

I also ran into Nick Reville and Holmes Wilson of the Miro Project.  Remember Miro and the Participatory Culture Foundaiton?  Mozilla helped them out with a grant last year.  These guys have brought Miro a long way, but could still use some help.  I offered to Nick to try to help with some fundraising and scaling challenges.  If you want to help out, please let me know.

In my opinion, getting “off-campus” and going to conferences like these is worthwhile for a lot of reasons.  For one, it’s always great to meet people who are doing really high-impact work like the organizations listed above.  And, in almost every case, these organizations have or are hoping to use Mozilla to created addons for their constituents that relate directly to their work.

Finally, going to a conference like this reinforces that hybrid organizations like Mozilla (and by “hybrid”, I mean that we have the a non-profit parent Mozilla Foundation and a for-profit subsidiary Corporation) are faced with a lot of non-traditional challenges.  Somewhere down the line, a few of us at Mozilla are hoping to do something meaningful in order to get to the bottom of a few of these core challenges.  We’d like to examine how Mozilla can take what it has learned about scaling and help other organizations do the same.  Perhaps a scaling/marketing challenge?  We’re just starting with the idea, but more to follow in the coming weeks.

Building on that idea about a week ago, I invited Harvey (Mozilla’s internal legal counsel) and a few others to sit with me and Asa, where we would draw the code stack on a white board and literally start circling the aspects of that code that would have to be included if we were to encourage someone to say they were powered by Mozilla.  The drawing looked something like this:

Luckily, Brendan then walked in the room and the conversation got even more focused.   One point that was mentioned was that any “Powered by Mozilla” app should be, at least, Interenet-enabled and should align pretty well with Mozilla’s mission/vision. Brendan and Asa really helped drive the discussion of the code and what has to be involved to define an applicaiton.

So, I began to think about ways that we could tell if the app was Internet-enabled.  I brought up the point that maybe an application powered by Mozilla has to clearly state that it uses the Gecko user agent.  That’s not too hard to tell, thanks to cool applications like this that Asa forwarded to me from Henrik Gemal’s blog.  With this service, you can see what user agent your browser (or Internet-enabled app) is using.  Wouldn’t this be a fairly easy way to determine some good cases? This particular discussion is ongoing and I am sure more posts will surface, but I do think this is one interesting and fairly straight-forward way to find applications that could make the claim they are powered by Mozilla.

The biggest challenge that I have had when interviewing these candidates is trying to find out how the potential hire will interact with our community and fit into Mozilla.

I remember my first few months working with the Mozilla community (I still feel so new!), trying to figure out just how it operated and what were “the rules”. I had a lot of ideas, but was really, really tentative because I didn’t want to be a disruptive force with bad ideas. So, I proceeded with caution.

I’ve been trying to tap into candidates’ understanding of Mozilla and how they’ll move forward when hired. What are their ideas? And, how do they plan to pull off those ideas? What do these candidates know about the Mozilla community? What tools are necessary for success? Finally, how do they plan to empower others to feel like leaders?

The questions are so open ended, I’ve realized I’m more exploring ideas, rather than looking for a perfect answer. But, I’ve learned some good things.

...on empowerment: Candidates I’ve interviewed have said some interesting things on how to empower others – like having really transparent and open communication, but making sure to follow-up. People who are empowered will probably look for some sort of endorsement of their ideas, even if they are charging forward with something on their own. Providing meaningful and timely responses to others who feel empowered is really important. Complete agree! And, I don’t think I could ever stop trying to become better at this.

…on tools needed for success: Talking about tools can get dangerously high-level and the conversation can become loaded with jargon. But, in this process we’ve uncovered some pretty common-sense things. Most everyone has said that setting up environments for community interaction and dialog is critical. Blogs, forums, mailing lists, events… Luckily, I think we’re doing this, too. I came away asking, “How can I do this better?”

…on marketing and the community: I heard a few times that any organization that wants to “build community” needs to genuinely want that. Anyone that comes to the community in hope to really just market a product will probably fail because the community will quickly see through it. That was a great point I heard. In my experience, I really believe that the Mozilla community drives this project and any effort we make toward marketing is really only done if the community wants it.

The big take away for me in this process is that interviewing for some of these “softer” roles is tricky. I think I am really trying to gauge if the person “gets Mozilla”. I say that pretty carefully because it makes it sound like Mozilla is some private club that is hard to understand. It’s not really too hard to understand. Maybe it’s more appropriate for me to say that I am really looking for an organizational/person/job fit.

And, if you’re a candidate and reading this, well, I haven’t shown all my cards. I’ve saved some tough questions for you when we chat.

It’s that time of year again and NetSquared approached me with new ideas for the upcoming conference, specifically describing a “mashup challenge”. The NetSquared Mashup Challenge will bring together a unique mix of people from the public and private sectors to develop and release mashups designed to provide deeper insight into the social issues affecting communities around the globe. The challenge is managed through a process that emphasizes community engagement, participation, and collaboration.  NetSquared asked me to think about organizations who might participate.  They also asked if any developers had interest in working with the organizations that are already enrolled in the challenge.   I offered to blog about it, so if you’re interested just let me know and I can connect you with NetSquared.  Nominated projects can be found here.  Finally, if you know an organization who should participate and you’d like to work on the mashup with them, send me a note and we can make it happen.

Last year’s challenge brought together 21 organizations and supplied a variety of resources, including a share of the $100,000 Innovation Fund to help those organizations move their social web projects forward.  It was a good experience and I’m looking forward to helping again.

Anyway, congrats on all the hard work that Doug and Chris have put into the mobile work. And, welcome to the new members of the Mozilla community who will be helping to lead our mobile strategy: Christian Sejersen and Brad Lassey. In his post, Schrep calls for people interested in contributing to our mobile strategy to ping him directly. Please do it. He means it and it will be an exciting project to work on.

NB: picture taken with my completely locked-down, Apple/AT&T iPhone.

“Give Something Back started with a basic idea — sell business products for less and donate the profits back to the community. Fifteen years and more than $3 million in donations later, over 13,000 customers have chosen Give Something Back.”

In addition to being one of the largest philanthropic organizations in the San Francisco Bay Area, they are also trying to source and sell environmentally responsible products.  Now at Mozilla, we can buy recycled products including “folders, calendars, pens, and of course a wide selection of recycled papers that match or beat the quality of virgin-fiber papers.”

Give Something Back’s headquarter building in Oakland is also environmentally progressive.  It has “solar panels, high efficiency lighting fixtures and the latest low-flow toilets. The Company recycles its paper, batteries, toner cartridges, aluminum cans and cardboard, and practices environmentally sound printing.”

Give Something Back knows what’s up.

Glad we can support them at Mozilla.  And, a special recognition to Karen, our office manager, who worked out all details of the relationship.

What have I been up to in the past two weeks?

1) Mozilla 24

I scheduled a track for Mozilla 24 featuring Mozilla Accessibility contributors. We have quite a line-up ready to go, with a number of our blind or visually impaired contributors putting together presentations about how they are contributing to Mozilla.

Have you seen the stuff for Mozilla 24? It will be a great worldwide event so please participate on September 15 and 16. Because I have taken a lead in planning a session and have been supporting our lead organizers in Japan in pulling off the conference, I will be going to Japan from September 11 to 17. More travel. More meeting community. If you’re in Tokyo in early September, tell me and we’ll meet up.

Some other cool stuff about Mozilla 24:

• Three fun contests/ways to participate
  
• Information about the conference
• And, just for fun, the Road to Mozilla 24 from CNET Japan

Everyone on our Japanese team from our marketing team here has really put in a lot of hard work to make this happen.

2) FOSS.IN Project Day submission

After my trip, I got inspired by all the activity in India, so I decided to work with some developers there, Chofmann, and others at Mozilla to submit a project day for FOSS.IN. I hope it gets approved because there is really a groundswell of activity happening around Mozilla stuff. If you care to learn more about project submission for FOSS.IN, then read here.

I’ve been impressed with most of the process thus far. Everyone is communicating over a Yahoo! Group. We are all commenting on submissions and passing along ideas. It’s been pretty cool.

3) Community Giving & Empowerment stuff

We’re going to start moving faster here. Shaver, Asa and I will review a few request next week. In about 11 months, we’ve *officially* reviewed 45 requests….very close to 1 per week.

(I make it a point to highlight officially because a lot of requests have come through that I have simply passed along to the correct contacts, whether internal at Mozilla Corp or to the guys at Mozilla Foundation.)

We have a good process now and are going to keep moving forward with it, but how to be a bit more agile, experimental, aggressive…just a few of the things needed to scale.

What else…what else….

Interns are leaving Mozilla for the summer. A quick shout out to Andrew Stein, Rishi Mallik and Sarah Arora. All have been a real delight to work with and some really great stuff has come from their creative energy. We’ll probably see a few of their projects surface more publicly after they leave, but credit goes to them.

Last stuff to report: India has been going very well. Chofmann and I are spearheading an en-IN build of Firefox, optimized for Indian users. And, the student teams at IIM-Ahmedabad and Indian School of Business are all starting their projects next week. We’ll be sure to report on that going forward.

That’s all. I’m out.

Across the board, the reception has been terrific. Special thanks to all who have met with us here…the accommodation has been so warm and friendly and we are really honored to hang out here as such welcomed guests.

In this post, I’m hoping just to lay out a piece of what we have learned. I could go on and on with facts, figures, and anecdotes, but this seemed to be some of the bigger, more relevant information about people in India.

Interesting things we have learned about Internet usage

• We have gathered from multiple sources that the number of users on the Internet in India is ranging from a low-end of 35 million to high-end of 70 million.
• Of those users, most are accessing the Internet through work, cyber-cafe, and home usage. Some have told us that roughly 60% of users are accessing through cyber-cafes but that number is beginning to trend downward as costs go down and infrastructure go up. And, most are accessing though a dial-up connection.
• Mobile is huge here, but Internet usage and mobile have not intersected. Most phones are 2 to 2.5 G technology and users buy new phones every 9 months or so, craving the latest in tech. If an individual makes 3000 rupees a month (exchange rate is roughly 40 rupees is U.S.$1), then that person will spend ~5% on mobile service. We’ve been told on a few occasions that as new devices with better and better technology come out, Indian people will buy them. My iPhone has been a big hit for people. Everyone here knows about it, even though it is not expected to come out for another 8 months (or so we have heard). (More comments on the iPhone later…very very temperamental touch screen…what a pain when trying to use it to take notes in meeting, send a text, or MAKE A CALL!!! Come on Apple, it’s a phone, I have to be able to use it to dial a number! Anyone else having problems with the touch screen?)

Languages, languages, and more languages

India recognizes 22 official languages in its constitution, with Hindi being the national language used by the government and English being used for other official purposes. (Source: http://en.wikipedia.org/wiki/Languages_of_India) Just observing the interaction of individuals from state to state in their own languages provides terrific insight into the complexity of India. It is not an exaggeration to say that users in the state of Gujurat (Northwest India, borders Pakistan) would not be able to communicate with users in the state of Tamil Nadu (Southeast India, across from Sri Lanka) if not for English, and even that can be a big stretch because only a small percentage speak English. Localization will be critical as the community of users in India grows. Fortunately, we have met many individuals who have committed to helping localize in several of the languages. Here are some more points we have heard along the way:

• Nearly 20% of those attending school are going to an English speaking “medium” school. (Primary is the first schooling experiences starting with kindergarten, medium is the next stage. And 60% of schools are 2 rooms or less.)
• Less than 10% of people in India are actually comfortable speaking English (some figures report only 7%) with roughly 60 million people (population 1.1 billion) able to transact business in English.
• English and PC usage are strongly correlated
• People are craving to read content in their home language. If IT is to make it to the countryside, schools, etc. people will not know English. The local language is what they learn. Localization is critical to take internet to masses. Some say that 80% of people are in “the countryside”
• The government has launched a program to get 100,000 kiosks into the countryside. It is happening…wouldn’t it be nice to have Firefox on those kiosks? Luckily, one person I connected with has been asked to get his technology on the kiosks and is making the introduction to Mozilla if it makes sense. Why wouldn’t it, right?
• Indian people migrating to other countries want content from home. For instance, one Tamil-based content site hosted by the NGO IT Mahiti, gets 120 million hits per month.
• We learned that if localized in other Indian languages, users outside of India would also access due to those who have migrated. Here are some examples:
  • Hindi — India, parts of Nepal, some of Pakistan
  • Bangali — Eastern India, Bangladesh
  • Tamil — Southern India, Sri Lanka, Singapore, Malaysia
  • Telugu — Central india

Other Facts:
Users pay between U.S.$ 2 and 3 for television a month. TV was popularized by former Prime Minister Indira Gandhi as a way to promote information sharing, so about 60% of households have color television access and cable.

• 35 million households are employed in the organized sector
• 150 million households are self-employed
• 220 million households total
• 40 to 60 percent vote in elections

OK, the point is I could go on and on with stuff we have learned. But, I hope this helps you understand what we have recently learned. It helps us more and more frame our conversations with others we meet. I am writing another post that describes our meetings. Everything has been very grassroots, so if we meet with anyone, it’s likely that they read my blog, saw me on Orkut, or got in touch through some connection and wanted to meet. Because of that, this trip has been so exploratory and grassroots. But, after we leave Bangalore tomorrow, I feel pretty certain that we will start to have a pretty organized group here who will begin to meet pretty regularly. And so, we met with the following people and I have more to say in the next entry:

• HP Labs
• Google/Orkut
• Yahoo! Bangalore
• Community members who have developed extensions
• IIIT-Bangalore (International Indian Institute of Technology in “Electronic City”, a tech area of Banaglore)
• Mahiti — an NGO with an amazingly sharp group of technologists
• Mobilis — NGO running Mozilla on their mobile medical device

Here are some pictures.

Open Source in Ahmedabad

Ahmedabad, as described by some at the conference we attended, is an academic center where many scholars and professors are studying and working on their academic pursuits. Given that fact, it may come as no surprise that Professor B H Jajoo from the Indian Institute of Managemt was the lead organizer (with his colleague Dibyajyoti Bhuyan). The conference was also sponsored by the Confederation of Indian Industry. Conference topics touched on several different topics, and here are just a few of the sessions:

• Why Free Software?
• OSS Enginnering
• Open Source Business Methods
• OSS deployment in e-Governance Projects
• OSS and its relevance in India
• Building OSS communities (a presentation by me and Chris Hofmann)

The conference had roughly 250 attendees and Chris and I were able to meet many of the leading minds in India who are thinking about open source software and how it will gain more traction. I was impressed with everyone’s presentations and thought that Atul Chitnis gave a very interesting talk, stressing the importance of OSS in India. He has been working on open source projects since 1993 and it is his firm belief that young Indian entrepreneurs and start-up companies in India have no other option but to use open source software. Overall, I was impressed by the energy put into and the breadth of the presentations. It seems that many of the Indian professionals at the conference are trying to find the best ways to promote OSS while also making sure that the ideas are sustainable in the business setting. In my short time at the conference, I quickly learned that the spirit of the participants was very entrepreneurial and each individual seemed to be seeking ways to make open source software and their business ideas a success.

Indian Institute of Management – Ahmedabad

Another reason for our trip to Ahmedabad was to meet with professors and students at IIM-A. Many expressed interest in taking on student projects that will allow them to utilized their marketing and technology acumen to promote Mozilla and help spread its mission and software throughout India. Many thanks to Professor Anil Gupta and other members of the IIM-A community, including all the students we met and organizers like Guarav Shilpi. We met with three different student teams who are all thinking of ways to promote Mozilla. As part of the arrangement, students will either receive credit for helping Mozilla or, in the very least, list the project work on their CVs. Our next step is to reconnect with the students and professors when we return to the U.S. The ideas were terrific: launching a campus reps program in India, finding interesting ways to distribute Mozilla software, creating viral marketing campaigns similar to the NYTimes full-page advertisement at the release of Firefox 1, and localizing Firefox into Indian languages. It promises to be an active semester with lots of projects being taken on by these students.

Visiting Gandhi’s Ashram

In the pictures that I include in this post, you’ll see several from a morning trip to Gandhi’s Sabarmati Ashram. As the wikipedia link describes, “Gandhi made it his home, and on March 12, 1930 he embarked on his famous march to Dandi, Gujarat for the Salt Satyagraha. He vowed never to return to the ashram until India became independent.” If you have seen Richard Attenborough’s film Gandhi, you might remember the famous salt march to Dandi. Gandhi used this peaceful measure to show the British occupants that the Indian people would not tolerate the unfair and exorbitant taxation of salt. Some say that nearly 450,000 people joined him on the march in 1930. This fact alone is staggering. We learned during our visit that Gandhi, in a time of limited communication, was able to communicate to, organize, and then empower so many people to march for a cause. His mission was always grounded in non-violence and peace. We also learned that it was Gandhi’s unique ability to make people understand their freedom and choices that they had. Rather than being subjects to the British throne, he encouraged Indian people to seek independence peacefully. It was a fascinating trip to th Ashram.

The trip to the ashram was also very important for us because it gives us yet another glimpse at how people think in India. Like Gandhi, many people here feel empowered and entrepreneurial. Gandhi’s teachings are everywhere, his image is on the Rupee bank notes, and it is obvious that many people incorporate his ideologies into their lives. Many times at the OSS conference, we would hear about why the businesses people were starting were not only sound business practices, but would also bring about great social change here in India. That was unique because (at least in the U.S.) it’s not often that social change and business are so closely linked. It almost appeared as a strategic imperative to the entrepreneurs we met. And, we learned from our hosts, that it is this style of thinking that pervades the society and has its roots from leaders like Gandhi.

So far, fascinating. We have already met hundreds of people and Mozilla is well-known by them. Please take a look at the photos and let me know what you think.